The Tree Care Industry is Operating with a 2010 Playbook While Customers Live in a 2025 Reality

Discover why "business as usual" no longer works and how the tree care industry must adapt to successfully acquire new customers in today's digital marketplace.

32-Page Comprehensive Report

Industry Expert Analysis

Actionable Strategies for Sustained Growth

$
Billion

Tree Care Industry Size

%

Annual Growth Rate

%

Customer Opinions Formed Before Contact

8 Critical Gaps Separating Market Leaders from Laggards

Our research identifies eight fundamental disconnects between traditional industry thinking and modern customer behavior that are driving dramatic performance differences.

  • The Invisible Research Phase

    70% of customer opinions are formed BEFORE first contact

  • Multiple Decision Makers

    Family members and community input drive complex approval processes

  • Continuous Shopping

    Customers are always comparing options through social media and apps

  • Comprehensive Proof Expected

    Visual portfolios and social validation are now required

Tree-Care-Logo-vMAH-icon
  • Total Experience Evaluation

    Convenience and professionalism outweigh technical expertise in customer decision-making

  • Referral Revolution

    Community influence and social validation drive business more than traditional advertising

  • Payment Experience

    Modern payment expectations and digital convenience are now baseline requirements

  • Ongoing Relationship

    Educational content and advisory relationships expected beyond one-time service delivery

The Window for Adaptation is Closing Quickly

Market consolidation is accelerating as performance differences between adaptive and traditional companies become more pronounced. Companies that recognize and address these gaps will position themselves for growth, while those that resist adaptation risk being forced out of business.

Don't wait. The companies that act decisively on these insights will dominate their markets.

What You'll Discover in This Report

This comprehensive 32-page research report provides a detailed roadmap to help tree service companies understand key shifts in customer behavior and adapt to the new buyer's journey.

  • 8 Critical Gaps Between Industry Practice and Customer Reality

    Many companies aren't even aware of these gaps. Are you?

  • Digital Transformation Priorities for Tree Care Companies

    Where to focus your time, effort, and financial resources to get the best return

  • AI Optimization Strategies for Customer Discovery

    Learn the AI-powered strategies to get in front of potential customers when it matters most

  • The Customer Experience Redesign Framework

    What to change to help you deliver the experience customers are looking for

  • Technology Integration Best Practices

    Discover the tools that will enable you to deliver what your customers want

  • Service Diversification and Premium Pricing Strategies

    How to increase perceived value so you can raise prices and close rates

Download Your Free Report Now!

Get instant access to the complete research report and start adapting your tree care business to the new customer reality.

Cover of the 2025 New Tree Service Buyer's Journey report by Tree Care Marketing Solutions.

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