9 reasons no one reads your company blog

9 Reasons No One Reads Your Company Blog

Don’t waste the time, effort, and money to keep your blog going if you’re not bringing in readers and keeping them engaged. Think about it. Why do you have a blog in the first place? Are you meeting those goals? If not, here are the 9 biggest mistakes companies make with their blgos and how to fix them.

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How to Write Website Content That People Will Actually Read

Writing for the web is quite different from writing for print. Not only do people read differently online (in fact, they scan, rather than read), but there are challenges around screen resolution, load time, and website layout that impact what and how you write for the web. While there are some excellent resources that teach new online…

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Talk about your customers, not about you

I Don’t Want to Hear About You – Talk About ME!

How many times have you looked at a website and thought “What are they talking about?” or “Why am I even reading this?” It’s clear that the website was designed and written with the business owner in mind, not the audience. As a business owner, of course you want to tell everyone all about your one-of-a-kind…

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Are Blogs and Social Media Dead?

Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…

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10 Questions to Answer Before Launching a Blog

Last week a client called me to say “I want you to build me a blog.”  Hmmm.  OK.  Not an unusual request.  My response was to ask “Why? What will a blog do for your business?”  Silence.  I could hear the clock ticking.  Finally, after some throat-clearning, he came out with “Well, doesn’t every business…

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