Quick Read
Can’t Use Apps to Post Content to Your Facebook Profile? Here’s Why
QUICK SUMMARY As part of its push to create “meaningful interactions” on its platform, Facebook announced on April 25 that new apps will no longer be able to publish posts to Facebook as the logged in user. In other words, you can’t use an app to schedule out content and have it automatically post. Apps…
Read MoreWays to Outrank the “Big Guns” in the Local Search Results
QUICK SUMMARY You’re trying everything you can think of to get your website ranked on the first page of the Google search engine results pages (SERPs). So it’s frustrating to see SERPs filled with nothing but review sites and other aggregators, like Angie’s List, HomeAdvisor, Yelp, Thumbtack and more. These sites rank at the top…
Read MoreAre You Taking Advantage of the Facebook Cover Image?
SUMMARY The obvious thing most business owners miss on their Facebook business page (you do have one, right??) is the huge amount of prime real estate right at the top of the page – the cover image. If you’re not making it work for you, then you’re missing out. The right size for the cover…
Read MoreWhy You Cannot Ask Customers For a Yelp Review
SUMMARY Did you know that Yelp’s terms of service expressly prohibit you from soliciting reviews? And that Yelp penalizes companies that do this, causing them to virtually disappear from the Yelp results? Actually, most review sites have policies that prevent you from directly asking customers for positive reviews (i.e., only asking individuals who’ve had a…
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