Why You Should Ask Customers to Take Photos
A recent study of consumer behavior by Bazaarvoice found that: Two-thirds of consumers prefer customer-generated images to images created professionally for companies Over half agree that social media influences purchases Why should you care? While this research focused on shoppers in general (rather than home or business owners), it suggests that you can improve your…Read More
Google+ Is Shutting Down
You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?Read More
Instagram: Should You Use It For Your Business?
The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.Read More
Can’t Use Apps to Post Content to Your Facebook Profile? Here’s Why
QUICK SUMMARY As part of its push to create “meaningful interactions” on its platform, Facebook announced on April 25 that new apps will no longer be able to publish posts to Facebook as the logged in user. In other words, you can’t use an app to schedule out content and have it automatically post. Apps…Read More
Are You Taking Advantage of the Facebook Cover Image?
SUMMARY The obvious thing most business owners miss on their Facebook business page (you do have one, right??) is the huge amount of prime real estate right at the top of the page – the cover image. If you’re not making it work for you, then you’re missing out. The right size for the cover…Read More
Are Blogs and Social Media Dead?
Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…Read More