video director

7 Best Reasons to Include Video on Your Website

Have you ever opened a website and been blasted with loud music and a splashy video that immediately starts playing? Yeah, me too – and I hate it. That’s most definitely NOT the kind of video I’m talking about here. Video can be a huge plus when used properly. But, as with any other digital…

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websites

8 Essential Pieces of Content Every Tree Service Website Must Have

It seems so simple – take your company brochure, add a few photos and some cool design, put it online using WordPress and voila, a website!

But wait just a minute. Is that really all there is to it? Will that help you get found online, answer questions that potential customers may have, educate them, and convert them into real, paying customers? Nope. Not a chance.

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Talk about your customers, not about you

I Don’t Want to Hear About You – Talk About ME!

How many times have you looked at a website and thought “What are they talking about?” or “Why am I even reading this?” It’s clear that the website was designed and written with the business owner in mind, not the audience. As a business owner, of course you want to tell everyone all about your one-of-a-kind…

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Why Your Business DOESN'T Need a Website

The first question I always ask a potential web development client is “Why do you want a website?” The answers range from “Because people tell me I should” to “I want to sell more shovels” to “I want my business to be seen as the go-to company for irrigation systems.” Three very different answers, and…

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