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Blog Articles

Domain Name Expiration Letter Scam: Don’t Fall For This!

Domain expiration scammer in front of computers.

If you have a website, chances are you’ve received a letter like the one below from Domain Registry (or something similar, like iDNS,  Domain Registry of America, or Internet Registry of Canada). It’s a Domain Name Expiration Notice. The letter tells you that your domain name registration (the URL of your website) will expire in…

Are Online Reviews Still Worthwhile?

Online reviews can have a huge impact on a tree service company’s success. But with more fake reviews, less trust in online reviews, and more extreme reviews, what should you do?

Google Analytics is Moving to GA4

Google Analytics 4 is now the default version – and it’s VERY different from what you may be used to! Learn what to do before you lose access to your analytics data.

Is Your Online Reputation Killing Your Business?

It used to be so simple. When it came to business, you said what you meant, did what you said, and as a result, people said nice things about you. Candor, honesty, and reliability resulted in a rock solid reputation. But nowadays, your reputation is developed FOR you. So what can you do to build and maintain a great reputation?

Why You Should Ask Customers to Take Photos

A recent study of consumer behavior by Bazaarvoice found that: Two-thirds of consumers prefer customer-generated images to images created professionally for companies Over half agree that social media influences purchases Why should you care? While this research focused on shoppers in general (rather than home or business owners), it suggests that you can improve your…

10 Common Mailchimp Mistakes – And What To Do Instead

10 common Mailchimp mistakes - mailboxes

Are you making any of these common Mailchimp (email marketing) mistakes? And what SHOULD you be doing instead? If you hate email marketing, don’t do it consistently, or can’t get it to “work”, then this article and video will show you how to overcome the mistakes and make it easier and more effective.

Citations Are ‘Table Stakes’ for Local Businesses

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Why Getting Online Reviews Is Critical

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Google is Recording Calls From Your Ads

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.