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Person using a calculator to determine the Google Ads cost for their tree service company.

Google Ads Calculator

This calculator will help you evaluate how well your current ad campaigns are working and estimate what it will cost to generate a specific number of new customers through Google Search Ads. It will then give you personalized recommendations, based on your data, for how to improve your results.

IMPORTANT: This calculator and associated recommendation only applies to Google Search Ads.

Instructions

STEP 1 - Enter Your Estimated Inputs

In the Estimated Inputs section, enter this information:

  • The estimated or current average cost per click (CPC). If you don't know this, use Google's Keyword Planner tool to see the data for your service area.
  • The expected or current click-through rate (CTR) for your ads.
  • Your Google Ads conversion rate.
  • The average percent of leads you turn into paying customers (your average close rate).
  • The average price of your services. This can vary considerably based on the type of job (e.g., hazard tree removal vs PHC treatment for a single tree), so you have two options here:
    • 1 - Go with an overall average
    • 2 - Focus on one type of service AND then revise the CPC, CTR, and conversion rate entries to reflect the ad campaign you're running specifically for that service.
  • The number of leads you want to acquire through your Ads campaign.

If you're not sure of the CTR and landing page conversion rate, use the default values (.8% and 4%) as these are typical for tree service campaigns that haven't been fully optimized.

STEP 2 - Look at the Results Section

As you add the numbers into the inputs section, you'll see the number of clicks and ad views (impressions) needed to acquire your desired number of leads. You'll also see how much it will cost you to acquire one new lead through your Ads campaign, as well as your total required budget.

Try changing the CTR and landing page conversion rate to see the impact on your acquisition costs and total budget.

STEP 3 - Click the 'Get Recommendations' Button

This will generate recommendations specific to the inputs you've entered and the corresponding results. It will give you ideas for how to improve the effectiveness of your Google Ads campaigns (for example, by reducing CPC, increasing conversion rates, and decreasing your cost per new customer).

Read this first

How Much Will Google Ads Cost My Tree Service Company?

One of the most common questions we get from our tree care clients is “How much will a Google Ads campaign cost?” It’s a fair question – but not an easy one to answer.

Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an Ads campaign for your tree care company, you need to read this.

Read More about How Much Will Google Ads Cost My Tree Service Company?

Estimated Inputs

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RESULTS - Leads Generated
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RESULTS - New Customers

This is what it will take to acquire the number of new customers you specified.


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Recommendations to Improve Your Results

Looking for help with Google Ads? You'll find what you need in this book!

Our founder, Monica Hemingway, wrote THE book on all aspects of digital marketing specifically for tree care companies - including everything you need to know about running successful Google Ads campaigns.

Just pay for shipping - the book's on us.

Cover of the book 'The Ultimate Guide to Online Marketing for Tree Service Companies' by Monica Hemingway.

#1 on Amazon for Search Engine Optimization & Online Marketing!

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