Google Ads Budget Calculator

Instructions

In the Estimated Inputs section, enter the:

  • estimated or current average cost per click (CPC). If you don't know this, use Google's Keyword Planner tool to see the data for your service area.
  • expected or current click-through rate (CTR) for your ads
  • your landing page conversion rate, and
  • the number of leads you want to acquire through your Ads campaign.

If you're not sure of the CTR and landing page conversion rate, use the default values (.8% and 4%) as these are typical for tree service campaigns that haven't been fully optimized.

As you add the numbers into the inputs section, you'll see the number of clicks and ad views (impressions) needed to acquire your desired number of leads. You'll also see how much it will cost you to acquire one new lead through your Ads campaign, as well as your total required budget.

Try changing the CTR and landing page conversion rate to see the impact on your acquisition costs and total budget.

Estimated Inputs

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Results - Leads Generated

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Results - New Customers

This is what it will take to acquire the number of new customers you specified

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