Who do we work with?
We work with professional tree service providers and suppliers to the tree care industry. Our clients typically have one or more ISA Certified Arborists on staff, and many are TCIA Accredited companies (or are working toward accreditation).
To ensure that we can give you the service and results you're looking for, we only work with one company per service area.
We don't work with companies that are looking for a "quick fix" to get the phones ringing, or who just want someone to run Google Ads or drive leads. And if you're interested in ways to "game the system" then we're not the company for you.
Most clients come to us after experiencing frustration with marketing companies who don't understand the tree care industry and/or trying to manage their online presence on their own. After realizing that they're not getting the website traffic, phone calls or business that they expected, and that they're paying way too much for little return, they call us ...
Does This Sound Like You?
You have a website but it hasn't been updated in a while and you're not sure it's showing up well in the Google search results.
You've worked with one or more marketing companies that promised the make the phone ring but somehow that hasn't quite worked out.
You don't have time to figure out how to make all of this online stuff work properly.
We get it! And that's why we're here to get it done right so you can focus on what you do best - running a tree care business.
Our clients stay with us for the long term. Why?
Because they get results!
Meet A Few of Our Clients ...
Below are some of the companies we work with. Each one is unique but all have seen dramatic improvements in the volume of business generated through their online presence since they started working with us. Just click on the screenshot to check out their websites!
Arbor Experts - Dayton, OH
BEFORE: Arbor Experts came to us with an old, outdated website that wasn't bringing in business, a languishing Facebook page and no other online presence. We built everything from scratch, including a new website, all new content (including a blog), an updated Facebook page and a monthly email newsletter. We also created a series of educational videos and built a new YouTube channel as part of our Build Your Brand service.
AFTER: Comparing the 4-month period after we completed the project against the same 4-month period the year before (with their previous website) shows a 31% increase in unique website visitors, with a 127% increase in the greater Dayton area (i.e., a much larger proportion of website visitors are within their service area). Organic traffic increased 54.8% and now comprises over half of total website traffic, while direct traffic stayed constant and the proportion of traffic received through paid ads fell by 8.7%. Overall, Arbor Experts is paying less for more (and more targeted) traffic.
Update: In 2020, Arbor Experts was purchased by a national tree service provider. Their stellar online presence was one of the reasons cited by the buyer.
"Because TCMS is dedicated to the success of tree care companies they have provided much better results than the companies we used previously."
Paul Burns, Arbor Experts – Dayton, OH
Alpine Tree - Morristown, NJ
BEFORE: Alpine Tree had spent years with a national "SEO provider", spending $1,100/month for "SEO services" and "Google Ads management". Our Discovery and audit process showed that neither the ads nor the website had been updated in more than 6 months and that nearly all leads came from ads (there was virtually no organic traffic to the website).
AFTER: A new website and thoughtful, targeted, and local SEO resulted in a 298% increase in website traffic after only 2 months (and that increase has been sustained since then). The proportion of website visitors and callers coming through organic traffic continues to increase as the company's online visibility improves. Brochures, fliers, and door hangers were developed to help launch and support new services and a blog brings in new readers.
American Climbers - Hopkinton, MA
BEFORE: The American Climbers website hadn't been updated in years and generated virtually no traffic or leads. They had a good presence on Facebook but otherwise relied extensively on direct mail and Google Ads.
AFTER: We built a new website that includes tons of relevant content, a blog that's updated monthly, and landing pages specifically tailored to their new Google Ads campaigns. Website traffic shot up and organic/local traffic now accounts for more than 69% of all visitors (versus close to 0% previously) and 75% of the 400+ leads generated each month.
Barts Tree Service - Danbury, CT
We've worked with Barts since 2013 to upgrade their entire online presence, from a new website to email marketing and Google Ads. The end result is a #1 placement in the Google local search results for almost every tree care service Barts offers while sharply decreasing ad spend. And although the website is beginning to look dated, it still outperforms Barts' competitors throughout the Danbury area with strong SEO and conversion rate optimization.
“Tree Care Marketing Solutions’s efforts greatly increased our online presence with a much more cost-effective solution which is yielding better than expected results and, best of all, it's freed me up to grow the business.”
Matt Bartelme, Barts Tree Service – Winner of TCIA’s 2015 Professional Communications Award for his new website built by ITG Multimedia
Rayzor's Edge Tree Service - Stratford, CT
BEFORE: When Rayzor's Edge achieved their goal of attaining TCIA Accreditation in 2019, they decided it was time to upgrade their online presence as well. We took them from a minimal Squarespace website with little online visibility to a modern, fully responsive website that reflects their brand and personality.
AFTER: In the 12 months before we launched the new website, the old Rayzor's Edge website had 13,771 pageviews, with only 4,972 of those in Connecticut. In the 3 months after launching, the site had 23,900 views, with 10,565 in CT. Not only did website traffic increase by over 7x, but the traffic is also highly targeted to their service area. Since then, we've seen 150%+ growth each month in year-over-year website traffic and leads coming in through the website. As a result, Rayzor's Edge has been able to greatly reduce the number and cost of direct mail pieces sent out to generate leads.
"Tree Care Marketing Solutions does a great job creating valuable content that our customers love and that regularly brings in leads. They really understand our industry and are totally up-to-date on the latest developments. They've managed to get many of our blog posts to the top of Google - some of the pest and disease articles even outrank the state government, Extension Service, and news websites!"
Ray Boychew, Rayzor's Edge Tree Service – Stratford, CT
Organic Plant Care - Flemington NJ
BEFORE: Organic Plant Care LLC (a TCIA Accredited tree care company) had a slow, confusing website with little traffic (much of which was outside their service area). They were paying for Google Ads to drive leads and struggling to build a consistent online presence.
AFTER: We increased targeted organic traffic by 92% while reducing the percentage of visitors from outside OPC's service area. Compared to when OPC's ads were run by a "premier Google Partner", we have more than tripled the click-through rate, dropped total cost by 65% and reduced the cost per lead by 70%, all while increasing the number of conversions and quality of leads. A recent ROI analysis showed that OPC sold $7.07 of work for every $1 spent on online marketing.
"We made a great decision when we hired and continue to retain TCMS to improve our website and our online presence. Their great credentials, experience and knowledge of arboriculture are invaluable in helping us achieve our high rankings and online relevance."
Bill Grundmann, Organic Plant Care LLC – Frenchtown, NJ
LAM Tree Service - Evergreen CO
BEFORE: LAM Tree Service needed a completely new website that ranked well in the search engines (prospects weren't finding them online), positioned them as a local expert, and allowed customers to pay their invoice and approve proposals online.
AFTER: The new website consistently attracts local, organic traffic, with a 134% year over year increase in website visitors. In just the few months after implementing the Customer Portal, 405 customers used the online portal to approve a proposal, 416 paid online and 303 confirmed a service visit online, vastly cutting down on administrative time. The monthly e-newsletter to customers and leads (which we write and manage) has a 48.4% open rate and generates additional business every month.
"We just got this nice little note from a customer - "Easiest website to pay a bill that I have ever used!". No wonder nearly all of our customers use the Customer Portal to pay their invoices. Plus, we get paid more quickly and with less hassle."
Maddy & Ryan Reed, LAM Tree Service – Evergreen, CO
Green Vista Tree Care - Alexandria VA
BEFORE: Green Vista had virtually no online presence (other than an outdated website that generated very little traffic) and was relying on a paid presence on Angie’s List / Home Advisor and a high volume of expensive Google Ads to bring in business.
AFTER: The website consistently generates over 100 leads per month through organic traffic, with Angie’s List / Home Advisor accounting for only 7.8% and Google Ads for 38.6% of leads (and dropping). Ad spend has decreased to less than 15% of previous amounts and the cost per lead has dropped by $97.24!
Independent Tree - Newbury OH
Independent Tree's old website was outdated and was not mobile responsive or well optimized to drive traffic. After a website rebuild and thorough SEO upgrade, traffic increased 81% year over year (including a 92% increase in organic traffic versus direct or paid), was more focused on the relevant service area, and brought viewers deeper into the website where they're more likely to convert (call or fill out a request for an estimate form).
Update: After working together for 4 years, it's time for another website overhaul. Check it out when it goes live in early 2021!
"We recently ran into the project manager of a larger local landscape firm. He was raving about the marketing TCMS does for us. Apparently his team are all signed up for our e-newsletter and actually use them for their own in-house training! They also hold them up as a model of what he wishes they were doing with their marketing. He went on to say that the newsletters are well written, to the point, interesting, and well-timed with the seasons. Thank you!"
Lisa Carrelli-Kraus, Independent Tree – Newbury, OH