About Us
We're not your typical online marketing agency - and that's a good thing!
Who We Are
We're Monica and Jack Hemingway, licensed Arborists, award-winning digital strategists and owners of Tree Care Marketing Solutions. When you hire TCMS, you'll be working with at least one of us directly - not an "account manager" who doesn't understand your business.
We work exclusively with tree care companies in the USA and Canada. And we work with ONLY ONE company per service area so there's no conflict of interest.
So call us today at 520-428-6959 before your competitors do, or click the button to set up an appointment.
About the TCMS Team
The Tree Care Marketing Solutions team is made up of experts from all areas of digital marketing. We have 3 arborists on staff (so you know your content will always be accurate!), designers, website developers, Google Ads specialists, email marketers, reputation management pros, video editors, project managers, and more. We're headquartered in Tucson, AZ and also have team members throughout the country.


About Monica
As the award-winning founder of Tree Care Marketing Solutions, Monica helps companies maximize their presence online to grow their business. She’s been doing online strategy, branding, and development since 1999, before many companies even had a website. Today, her focus is on aligning your digital strategy (yes, you should have one!) with your overall business strategy. Together, you’ll work out which media (digital or otherwise) will best support your business – social media, website, blog, e-newsletter, video, mobile, apps – and develop a plan and the tactics to make it happen.
As an Industrial Psychologist, Monica has a Ph.D. in psychology. No, she can’t read your mind. What she can do is show you how a better understanding of human behavior can help grow your online influence, increase revenue, and achieve business goals. After 19 years working with some of the world’s largest companies (like Pepsi, Walmart, and Google), she knows a thing or two about applying psychological principles to drive business results.
And, as a Licensed Arborist, Accredited Organic Land Care Professional (AOLCP), and former owner of Hemingway Horticulture, she understands the green industry from top to bottom.

About Jack
Jack has over 15 years experience in Public Relations, Investor Relations, Marketing, and New Business / Product Development in a combination of Fortune 500 companies and small businesses. He specializes in understanding consumer behavior and using that understanding to introduce new products or services, and to increase customer spending. For example, during his six years with ACT Media (the world’s largest in-store advertising company) as Director of Marketing and New Product Development, Jack developed the ubiquitous in-store coupon machine that we now consider to be a normal part of the grocery shopping experience. His Public Relations work has included major national accounts, such as ABC Consumer Magazines.
He is a Licensed Arborist who owned a highly successful tree care company for over 10 years before selling it to a competitor and uses that experience to help others build a profitable business. Jack has a degree in Business Administration from the University of New Hampshire.
Meet Us In Person
You'll often find us at industry trade shows and conferences where we'd love to meet you in person! Monica's a frequent invited speaker and holds workshops across the country, while Jack can be found up a tree taking videos of tree crews at work as part of our Build Your Brand program.
Here's where we've been recently and will be in the coming months.
January 18, 2022 – “How to Amp Up Your Online Presence to Outrank the Competition & Gain More Business”, Utah Green Conference
November 10-12, 2022 - TCI EXPO in Charlotte, NC
February 2023 - Winter Management Conference in Barbados