Digital Strategies Blog & RESOURCES

Quick Reads

What's New & What to Do About It

Google Analytics is Moving to GA4

Google Analytics 4 is now the default version – and it’s VERY different from what you may be used to! Learn what to do before you lose access to your analytics data.

Why You Should Ask Customers to Take Photos

A recent study of consumer behavior by Bazaarvoice found that: Two-thirds of consumers prefer customer-generated images to images created professionally for companies Over half agree that social media influences purchases Why should you care? While this research focused on shoppers in general (rather than home or business owners), it suggests that you can improve your…

Citations Are ‘Table Stakes’ for Local Businesses

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Why Getting Online Reviews Is Critical

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Google is Recording Calls From Your Ads

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

Blog Articles

Google’s Helpful Content Update Hits Tree Service Websites

Fingers typing on a keyboard with Google update signs in foreground.

Many tree care companies will see huge website ranking changes from Google’s helpful content update. Learn why and how it’ll affect your website, what to do if your rankings tank, and how to rise to the top of the search results by creating helpful content.

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Domain Name Expiration Letter Scam: Don’t Fall For This!

Domain expiration scammer in front of computers.

If you have a website, chances are you’ve received a letter like the one below from Domain Registry (or something similar, like iDNS,  Domain Registry of America, or Internet Registry of Canada). It’s a Domain Name Expiration Notice. The letter tells you that your domain name registration (the URL of your website) will expire in…

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Are Online Reviews Still Worthwhile?

Online reviews can have a huge impact on a tree service company’s success. But with more fake reviews, less trust in online reviews, and more extreme reviews, what should you do?

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Is Your Online Reputation Killing Your Business?

It used to be so simple. When it came to business, you said what you meant, did what you said, and as a result, people said nice things about you. Candor, honesty, and reliability resulted in a rock solid reputation. But nowadays, your reputation is developed FOR you. So what can you do to build and maintain a great reputation?

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10 Common Mailchimp Mistakes – And What To Do Instead

10 common Mailchimp mistakes - mailboxes

Are you making any of these common Mailchimp (email marketing) mistakes? And what SHOULD you be doing instead? If you hate email marketing, don’t do it consistently, or can’t get it to “work”, then this article and video will show you how to overcome the mistakes and make it easier and more effective.

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6 Things You Must Have On Your Tree Services Homepage

6 must-have homepage elements

As a local service company, your goal is to bring in business from tree care customers within your local service area. Here are 6 simple (but often overlooked) things you must do on your homepage to bring in more local leads and convert them into customers (plus 4 bonus tips).

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How Local SEO Really Works in the Tree Care Industry

local seo

Frustrated that your tree service business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.

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Three Massive Mistakes Tree Service Companies Make That Cost Them Customers And Lost Revenue

3 website mistakes

When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.

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Why Your Tree Services Website Is Hurting Your Business

website is a liability like dead trees

Most tree care company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.

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Does Search Engine Optimization Still Work? 7 Facts You Need To Know

Is SEO Really Dead?

You may have heard that “SEO is dead.”

Don’t believe it.

Although the latest search algorithms have reduced the impact of “old fashioned” search engine optimization (SEO) techniques, like using keywords and link exchanges, good SEO still makes a huge difference. We cut through the crap and give you the straight story.

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The Tree Care Business Podcast

Business Growth Tips from Industry Experts

This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!

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Get Your Monthly GROWth Report

A FREE newsletter for the tree service industry describing what's new and relevant in online marketing, what it means for your business, and what to do about it

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Monthly Marketing Ideas (Apr-July 2022)

Marketing Ideas for Every Month of the Year!

Get your free download with monthly holidays to celebrate (you probably haven't heard of some before!), marketing ideas for specific days of the month, and topics to focus on each month to increase online visibility, engagement, and lead generation.

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