SEO manager

Apply Here

Company Overview

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ, that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s fully managed and generates exceptional results. Our clients stay with us for years, and many become good friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.

I. Position Overview

As TCMS's SEO Manager, you'll lead the SEO function for a fast-growing digital marketing agency serving the tree care industry — and you'll stay close to the work. This is a hands-on leadership role: about 60% of your time goes to strategy, team leadership, and quality assurance, and the other 40% is direct execution on a portfolio of your own client accounts.

You'll be our agency's SEO subject matter expert, partnering with the Marketing Strategist to shape client roadmaps and owning the performance of the SEO function across every account we serve. You'll personally manage a focused set of accounts — typically our most strategic, complex, or high-stakes clients — while setting the standard, the systems, and the bar for everyone else on the team.

If you love SEO too much to stop doing it, but you're ready to multiply your impact by building a team around you, this role is built for you.

II. Core Accountabilities

This role is accountable for delivering results across five key areas:

1. SEO Strategy & Roadmap Ownership

Set the SEO direction for each client and ensure execution aligns with their business goals.

Key Responsibilities

  • Develop and own the SEO strategy for each client account, integrating local SEO, technical SEO, content recommendations, and emerging AEO/AI search opportunities
  • Translate client business goals into measurable SEO objectives and quarterly roadmaps
  • Partner with the Marketing Strategist to ensure SEO strategy aligns with broader marketing plans
  • Stay current with algorithm updates, AI search developments, and tree-care-industry-specific local search trends

Success Metrics

  • Documented, current SEO strategy in place for 100% of assigned clients
  • Quarterly roadmap reviews completed for all accounts
  • Measurable (YoY/MoM) improvement in local search visibility and organic lead volume across the client portfolio

2. Direct Account Execution

Personally own and execute SEO work for a defined portfolio of accounts.

Key Responsibilities

  • Carry a portfolio of approximately 5–10 client accounts directly (size varies by complexity); execute the same scope of work expected of the SEO Specialist for these accounts
  • Conduct local SEO and technical SEO audits, GBP optimizations, citation cleanup, on-page recommendations, and reporting for assigned accounts
  • Take the most complex, highest-value, or most-at-risk accounts as a priority
  • Use direct execution experience to inform team standards, SOPs, and training

Success Metrics

  • Assigned accounts hit their individual scorecard targets
  • Execution quality on direct accounts sets the bar for the rest of the team

3. Team Leadership & Quality Assurance

Direct, develop, and QA the work of the SEO team to ensure consistent high-quality execution.

Key Responsibilities

  • Manage the SEO Specialist and SEO Assistant: assign work, set priorities, review deliverables, and provide coaching and feedback
  • Establish and maintain QA standards for all SEO deliverables across the team
  • Identify skill gaps and capacity issues; communicate proactively with the Head of Operations about hiring or training needs
  • Document SOPs and refine processes as the team grows
  • Conduct regular 1:1s with direct reports

Success Metrics

  • 100% of team-executed client deliverables QA-reviewed before they go to client or CSM
  • Direct reports meeting or exceeding their individual scorecard targets
  • SOPs maintained and current; new SOPs created within two weeks of identifying a process gap

4. Client-Facing Strategic Communication

Serve as the SEO subject matter expert in client conversations.

Key Responsibilities

  • Lead SEO strategy calls for direct portfolio accounts; join calls for team-managed accounts as the SEO expert when needed
  • Translate SEO performance data into executive-ready narratives that connect SEO activity to leads and revenue
  • Support the Sales team with site analysis, SEO audits for prospects, and participation in sales calls
  • Handle escalations involving SEO performance, ranking issues, or client concerns

Success Metrics

Client retention for SEO-driven accounts at or above agency average
Sales support requests responded to within 1 business day
Monthly and quarterly reports delivered on time for 100% of accounts

5. Performance Measurement & Reporting

Own the SEO function's data infrastructure and ensure reporting tells a clear story about value delivered.

Key Responsibilities

Define and maintain the SEO scorecard
Oversee monthly and quarterly client reporting; review reports prepared by the team for accuracy
Build and maintain reporting dashboards (TCMS Analytics Dashboard, Looker Studio, GBP Insights)
Conduct portfolio-level analysis to identify patterns, risks, and opportunities

Success Metrics

Portfolio-level performance dashboard live and reviewed weekly
Monthly reports delivered to all clients on schedule
At least one portfolio-wide insight surfaced per quarter that drives a strategic change

III. Required Qualifications

Education & Experience

  • 5+ years of hands-on SEO experience with at least 2 years managing or mentoring SEO team members.
  • Must be able to do the work, not just direct it.
  • Agency experience strongly preferred.
  • Tree care, home services, or other local-service-business industry experience is a significant plus.

Technical Skills

Skill & Proficiency Level

  • Local SEO strategy and implementation: Advanced
  • Google Business Profile management at scale (multi-location): Advanced
  • Technical SEO fundamentals (site architecture, indexation, schema, Core Web Vitals): Advanced
  • AEO / AI search optimization (Google AI Overviews, ChatGPT, Perplexity): Intermediate–Advanced
  • Google Analytics (GA4): Advanced
  • Google Search Console: Advanced
  • Google Tag Manager: Intermediate
  • Looker Studio / Data Studio: Intermediate
  • Citation and review management tools (BrightLocal or equivalent): Advanced
  • Third-party SEO tools (Ahrefs, SEMrush, Screaming Frog): Advanced
  • Project management tools (Monday.com, Notion, Slack): Advanced
  • Written and verbal English communication: Excellent
  • Team management and people development: Intermediate–Advanced

Core Competencies

  • Hands-On Capability: Genuinely able to execute the work — not someone who has only managed others doing it
  • Strategic Thinking: Sees the bigger picture; connects SEO tactics to client business outcomes
  • Leadership: Develops team members, sets clear expectations, gives direct and useful feedback
  • Time Management: Can balance execution work with leadership responsibilities without dropping either
  • Analytical Rigor: Uses evidence to drive decisions; not gut feel
  • Client-Facing Communication: Can present to business owners and executives with confidence
  • High Agency: Identifies broken processes and fixes them; proactive rather than reactive
  • Adaptability: Stays current with rapidly changing search landscape
  • Quality Standards: Will not let work go out the door that does not meet TCMS quality standards

IV. Compensation

  • Salary range (US-Based Candidates): $65,000 – $80,000 annually, commensurate with experience and demonstrated track record.

V. Work Environment

This is a remote position with the following requirements:

  • Fast and reliable wired internet connection (minimum 25 Mbps)
  • Updated computer with a quality headset, microphone, and working webcam for video calls
  • Quiet, private home office free from distractions
  • Availability for client calls during US business hours
  • We are hiring globally, but can only offer W-2 status to candidates inthe following US states:
    • Arizona
    • Maryland
    • South Carolina
    • Tennessee
    • Florida
    • Illinois

Application Form

How to Apply

This is an exciting opportunity to take an active part in shaping the future of an award-winning company dedicated to supporting the people and companies who help make the world a greener place.

  1. To be considered for this role, complete the application form below.
  2. Attach a copy of your resume as a PDF saved using this naming convention: SEO-LastName-FirstName.PDF.
  3. Include a short cover letter about why you feel you are the perfect candidate for this position and why you have what it takes to be Tree Care Marketing Solutions' next SEO Manager! See the full instructions in the form below.
  4. Take the free and quick Myers-Briggs personality type test at this link. Screenshot your results (make sure we can see your name on it) and upload it to the application form below.
  5. Take the free and quick DISC test at this site and screenshot your results (again, we must be able to see your name). Upload the screenshot to the application form below.
  6. Please note: If you don't follow these steps exactly, your application will not be considered.

We will review all applicants and reach out immediately if you seem like a good fit so we can get started on the next step in the process!

Tree Care Marketing Solutions is an equal-opportunity employer and we value diversity and inclusion. We aim to grow strong, diverse teams built from different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and are committed to building an inclusive, supportive place for you to do the best work of your career.