Local Services Ads (LSA) Performance Calculator

LSA Performance Calculator

LSA Performance Calculator

Predict the budget you'll need to successfully run Local Services Ads (LSAs) and your expected cost per lead (CPL). All you need to know is the number of reviews you currently have on Google Business Profile and how many leads you want to generate per month from your LSA campaign.

📊 Methodology

Calculations are based on analysis of 6 months of LSA data from TCMS clients (December 2024-May 2025). Predictions use statistical models derived from actual performance correlations between review count, lead volume, CPL, and budget efficiency. See the details and results.

IMPORTANT DISCLAIMER

This calculator provides educational estimates based on a limited research study of tree service companies across the United States over a 6-month period. The results are intended for informational and educational purposes only and should not be relied upon as a guarantee of future performance or business outcomes.

Key Limitations:

  • Results represent national averages that may not reflect conditions in your specific service area, particularly in markets with high competition or unique local factors
  • Data is based on a small sample size (23 companies) and may not be representative of all tree service businesses
  • Calculations do not account for seasonal variations, local market conditions, competition levels, or other variables that significantly impact LSA performance
  • Individual results may vary substantially based on business quality, customer service, pricing, and numerous other factors

No Guarantees: TCMS makes no representations or warranties regarding the accuracy, reliability, or completeness of these estimates. Actual LSA lead volume and costs may differ significantly from calculator projections. Data reflects conditions during the study period and may not account for subsequent changes to Google's LSA algorithms or market conditions. Market conditions, Google algorithm changes, and competitive factors can materially impact results.

Professional Advice: These estimates should supplement, not replace, your own business judgment and professional consultation. Consider consulting with digital marketing professionals familiar with your local market before making significant business decisions based on these projections.

By using this calculator, you acknowledge that TCMS shall not be liable for any business decisions made based on these estimates or any resulting outcomes.