In June, 2025, we analyzed the last 6 months of Local Services Ads (LSA) data from our tree service clients across the USA to see how the number of Google reviews impacted their LSA performance. What we found clearly shows that reviews play a critical role in both the number of leads you can generate through LSAs and the amount you'll pay for each LSA lead.

If you want Local Services Ads to work for you, you need to focus on:

• getting more reviews,
• keeping those reviews flowing on a regular basis, and
• responding to every single review in a timely manner.

Google reviews are not a "nice to have" or something to do "when I have more time." Those reviews can make or break your LSA campaigns. Not focusing on reviews means you'll get fewer leads and pay more for each lead - it directly affects your revenue and takes a bite out of your bottom line.

So, get your crews out there asking for reviews, follow up with customers by text and/or email with a review link, showcase Google reviews on your website, answer every review you get - and watch your LSA campaign performance improve!

➡️ To see how reviews affect your LSA campaigns, try our LSA Leads & Budget Calculator!