Marketing Content Writer

The Content Writer at TCMS is a versatile, multi-disciplinary wordsmith who seamlessly shifts between crafting compelling short-form marketing copy and developing comprehensive long-form educational content. This role demands someone who can write a punchy 100-word Google Business Profile post in the morning and pivot to a thoroughly researched 2,000-word blog article in the afternoon-all while maintaining exceptional quality and SEO effectiveness.

As the voice of our tree care clients' brands, you'll create content that educates, engages, and converts. You're equally comfortable writing persuasive landing page copy that drives conversions and in-depth technical articles that establish authority. You understand that a compelling meta description requires the same level of craft as a comprehensive service page, and you bring excellence to every format.

Company Overview

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company specializing exclusively in the tree care industry. Founded in 2008 by licensed arborists Monica and Jack Hemingway, we provide premium marketing services to 7- and 8-figure tree care companies across North America.

Our Mission: To save the world by saving the trees—helping professional tree care companies grow so they can provide expert arboricultural services to more communities.

Our Values: Total Ownership, Client Champions, Crystal Clear Communication, Ever Forward, Stronger Together

Why Join TCMS:

• Work with a specialized, tight-knit remote team of professionals
• Develop deep expertise in a unique and rewarding industry niche
• Growth opportunities and comprehensive professional development
• Flexible remote work environment with work-life balance
• Collaborative, supportive company culture where quality matters
• Make a positive environmental impact through your work every day
• Opportunity to master multiple content formats and become a truly versatile writer

Job Overview

This role is accountable for one primary area:

Written Content Quality - Own the quality, accuracy, and effectiveness of all written content produced, ensuring every piece—from 50-word social posts to 2,000-word articles—meets TCMS standards for excellence, SEO optimization, and client results.

What Makes This Role Unique

Multi-Disciplinary Writing Mastery

• Short-form marketing copy (50-300 words) - Website CTAs, email subject lines, social posts, GBP updates, ad copy
• Mid-form content (300-800 words) - Service descriptions, About Us pages, FAQs, email campaigns, digital press releases
• Long-form educational content (1,200-2,000+ words) - Blog articles, comprehensive guides, white papers, in-depth service pages

The Versatility Challenge

You'll switch formats multiple times per day, adapting your writing style for different:

• Purposes - Educational, promotional, conversational, technical, persuasive
• Audiences - Homeowners, commercial clients, industry professionals
• Clients - Each with unique brand voices, markets, and positioning
• Platforms - Websites, social media, email, Google Business Profiles

The Quality Standard

Whether you're writing a 75-word pop-up or a 1,800-word blog, every piece must:

• Engage readers from the first sentence
• Incorporate SEO best practices naturally
• Be factually accurate and well-researched
• Match the client's brand voice perfectly
• Drive measurable business results

Key Functions & Responsibilities

Core Accountability: Written Content Quality

Quality Ownership

• Take complete responsibility for the accuracy, readability, and effectiveness of every piece of content you create
• Self-edit rigorously to eliminate errors, improve clarity, and optimize for both humans and search engines
• Ensure all content is publication-ready before submission, requiring minimal editorial intervention
• Research thoroughly to guarantee factual accuracy in all tree care and landscaping content
• Maintain consistently high quality across all content formats and lengths

Short-Form Marketing Copy (50-300 words)

• Website Elements - Write compelling, conversion-focused copy for:
  • Landing pages and service page CTAs
  • Homepage headlines and value propositions
  • Button copy, form fields, and microcopy
  • Pop-up messages and notification bars
  • Navigation and footer content
• Social Media - Create engaging posts (100-300 words) that:
  • Drive traffic and engagement
  • Maintain brand voice and consistency
  • Include relevant hashtags and calls-to-action
  • Adapt to platform-specific best practices
• Google Business Profile Posts - Write weekly posts based on content plans:
  • Promotional offers and seasonal services
  • Educational tips and tree care advice
  • Company updates and announcements
  • Properly formatted with keywords and CTAs
• Email Marketing - Develop email campaigns including:
  • Compelling subject lines (5-10 words)
  • Preview text optimization
  • Body copy that engages and converts
  • Clear calls-to-action
• Digital Press Releases - Write SEO-optimized press releases:
  • Newsworthy angles for tree care services
  • Proper press release formatting
  • Keyword optimization for search visibility

Mid-Form Content (300-800 words)

• Service Descriptions - Write clear, persuasive service pages:
  • Explain technical services in accessible language
  • Address common customer concerns and questions
  • Include strong calls-to-action
  • Optimize for local search terms
• About Us & Team Bios - Create compelling company storytelling:
  • Brand personality and values
  • Team member bios that build trust
  • Company history and differentiation
  • Community involvement and credentials
• FAQ Sections - Develop helpful Q&A content:
  • Pull from existing content libraries
  • Customize for specific clients and markets
  • Address common objections and concerns
  • Optimize for featured snippets
• Local Pages - Write geo-relevant content for service areas:
  • Highly localized descriptions (500-750 words)
  • Natural integration of location keywords
  • Local landmarks, neighborhoods, and community info
  • Service-specific information for each area

Long-Form Educational Content (1,200-2,000+ words)

• Blog Articles - Research and write comprehensive, engaging articles:
  • In-depth coverage of tree care topics
  • Well-structured with clear headings and sections
  • Backed by research and industry expertise
  • Optimized for target keywords and user intent
  • Includes actionable takeaways and insights
• Comprehensive Service Pages - Create authoritative content (1,200-1,500 words):
  • Detailed explanations of complex services
  • Process descriptions and what to expect
  • Benefits, risks, and recommendations
  • Credentials, certifications, and expertise
• Educational Guides & Resources - Develop valuable content assets:
  • How-to guides and step-by-step instructions
  • Seasonal care calendars and checklists
  • Problem diagnosis and solution guides
  • Best practices and expert recommendations
• White Papers & Case Studies (when needed):
  • In-depth analysis of industry topics
  • Client success stories with metrics
  • Technical documentation and research

SEO & Content Strategy

Keyword Research & Optimization

• Conduct keyword research to inform content strategy for all content formats
• Optimize all content with appropriate keyword placement, density, and variations
• Create compelling title tags, meta descriptions, and header tags
• Write descriptive alt text for images based on target keywords
• Balance SEO requirements with natural, human-friendly writing

Content Architecture & Linking

• Internal Linking - Add at least 3 contextual internal backlinks to each new piece of content:
  • Link to relevant service pages, local pages, and blog posts
  • Use descriptive anchor text with target keywords
  • Create topic clusters through strategic linking
• Reverse Linking Strategy - At month-end, add backlinks from high-performing pages:
  • Identify top 10 performing pages monthly
  • Search for link opportunities using site:domain.com "keyword"
  • Add 1-3 contextual links from older content to new articles
  • Strengthen content silos and topic authority
• Link Density - Maintain at least 1 link (internal or external) per 300 words
• External Linking - Include authoritative external links when appropriate:
  • Cite research, statistics, and expert sources
  • Link to relevant industry resources
  • Support claims with credible references

Content Planning & Research

• Research competitors and industry trends to identify content opportunities
• Recommend new content topics and formats based on keyword research
• Understand search intent behind target keywords
• Suggest changes to website architecture and content strategy
• Contribute ideas for content campaigns and seasonal content

Quality Assurance & Brand Consistency

Writing Excellence

• Maintain exceptional grammar, spelling, and punctuation across all content
• Write clear, concise, and engaging content appropriate to format and audience
• Adapt writing style and tone to match each client's unique brand voice
• Self-edit thoroughly before submission to minimize revision needs
• Ensure content is scannable with proper formatting, headings, and white space

Accuracy & Research

• Verify all factual information about tree care, plant health, and industry practices
• Research unfamiliar topics thoroughly before writing
• Cross-reference multiple sources for technical accuracy
• Understand tree biology, common diseases, and treatment methods
• Stay current with industry best practices and regulations

Media Selection & Optimization

• Select or recommend appropriate images and videos for all content
• Write descriptive, keyword-rich image titles and alt text
• Create compelling image captions when needed
• Ensure visual elements enhance and support written content

Collaboration & Communication

Team Coordination

• Work closely with Project Managers to meet deadlines and manage priorities
• Communicate proactively about project status, challenges, and timelines
• Incorporate feedback effectively from Editors and Content Strategists
• Support Client Success Managers with content-related client questions
• Collaborate with Marketing Strategist on content planning and campaigns

Process Improvement

• Work within established SOPs while identifying improvement opportunities
• Contribute to content style guides and documentation
• Share successful writing strategies and insights with team
• Suggest process changes that improve efficiency without sacrificing quality
• Add to the Notion Knowledge Base with helpful resources and best practices

Client Support

• Attend quarterly client meetings to understand content needs and feedback
• Respond to content-related questions through appropriate channels
• Adapt content approach based on client goals and preferences
• Execute fulfillment tasks outside normal scope when needed to meet deadlines

Performance Metrics & KPIs

Written Content Quality (Core Accountability)

Quality Metrics

• Content Quality Score: On-page.ai SEO score of at least 80 using the targeted keyword
• Accuracy Rate: 99% accuracy with zero factual errors requiring client correction
• Revision Rate: Content requires less than 15 minutes of Editor time for revisions after initial submission
• Client Satisfaction: <1 complaint per client per year about content quality
• SOP Adherence: 100% compliance with formatting, editing, notifications, and submission processes

SEO Performance

• SEO Compliance: 100% of content meets SEO guidelines (keyword density, meta descriptions, title tags, alt text)
• Content Performance: 85% of published content achieves target keyword rankings within 90 days
• Link Integration: At least 1 internal or external link per 300 words
• Internal Backlinks: At least 3 internal backlinks added to each new article by the end of the month published

Productivity & Output

Daily & Monthly Targets

• Daily Word Count: Achieve minimum 3,500-4,000 words/day of publication-ready content across all formats
  • Mix of short-form, mid-form, and long-form content
  • All content must be researched, self-edited, and ready for publication
• Monthly Content Volume: Complete minimum 15-20 pieces of varied content monthly:
  • Blog articles (1,200-2,000 words each)
  • Service pages (750-1,500 words each)
  • Local pages (500-750 words each)
  • Short-form content (social posts, GBP posts, email copy)
  • Mix of new content and content optimization
• On-Time Delivery: <5% overdue content per month across all assigned content

Target Word Counts by Format

• Blog Posts: 1,200-1,800 words (most articles 1,200-1,500 words)
• Comprehensive Service Pages: 1,200-1,500 words
• Standard Service Pages: 750-1,000 words minimum
• Local Pages: 500-750 words
• Social Media Posts: 100-300 words
• GBP Posts: 100-300 words
• Email Copy: Varies by campaign type

Content Optimization & Freshness

• Content Updates: Update/optimize a minimum of 5 existing pieces of content monthly (in addition to new content)
• Knowledge Base Contributions: Minimum 2 SOP improvements or Notion Knowledge Base updates per quarter

This role would be a good fit for you if:

… at least a few of these words describe you: thorough, attentive, meticulous, detail-oriented, thoughtful, productive, efficient, flexible, and organized.

Beyond that, we'd love to talk with you if you are:

• Resourceful - You look for solutions instead of focusing on problems, even when you're dealing with something new or unexpected.
• Extremely organized - You have an exceptionally high level of attention to detail and love creating order from chaos, structuring the unstructured, and herding cats.
• Comfortable with constant change - Things change on a dime when it comes to SEO and digital marketing. Need we say more?
• Proactive - You love anticipating what's coming, finding ways to make sure we can deal with it, and getting things done right the first time.
• An SEO rockstar - You understand and implement SEO best practices in your writing without losing sight of the human component. The "Google algorithm" isn't your boss!
• A highly-motivated self-starter - You don't need constant hand-holding - you know what needs to be done and will figure out how to make that happen. You also aren't afraid to ask for help and clarification when needed.
• Great with time management - You're happy taking specific directions and following them, but you also know how to manage your own time, take initiative to fill gaps, and hold yourself accountable for getting your stuff done. Basically, you're good at juggling dozens of balls while also spinning plates and doing cartwheels.
• An excellent communicator - You have excellent (American) English writing skills and are OK with using the Oxford comma!
• A critical thinker and problem-solver - You love investigating and resolving problems. You use your knowledge, available evidence, and logic to find root causes and understand the implications of actions.
• A team player - You're willing to roll up your sleeves and jump in to help team members and get work done. You truly care about people, enjoy being helpful, and want to make a positive difference in the world.
• Mature, stable, and drama-free - Even when things go wrong, you're not easily frazzled. You stay positive and look on the bright side of things.

And if you think trees, plants, and nature are amazing, we'd really like to chat!

This is not for you if:

• You're looking for a temporary position to make some extra money or learn the industry/specific skills so you can start your own thing
• You need to be told what to do or need frequent guidance - we're all helpful and friendly people, but we won't hold your hand
• You're only willing to work 9 to 5 - there aren't many evenings, early mornings, or weekends, but if that's what's required, that's what we do
• You have a set way of doing things and aren't willing to be flexible
• You're uncomfortable with ambiguity and constant change - because every day will bring something new, different, or unexpected
• You don't have a sense of humor - we're not comedians, but it's always good to laugh now and then
• English is not your first language

Core Values Alignment

Total Ownership

• Take complete responsibility for content quality, accuracy, and effectiveness from research through submission—for every format and word count
• Implement self-editing and quality control processes that prevent errors, factual inaccuracies, and SEO issues before submission
• Own content performance and continuously improve based on rankings, engagement, and client feedback
• Ensure all content meets TCMS quality standards regardless of whether it's 50 words or 2,000 words
• Meet all deadlines without requiring follow-up or reminders across diverse content types

Client Champions

• Create content that prioritizes client lead generation and business growth, whether writing a CTA or a comprehensive guide
• Make content decisions based on what will generate the best results, not what's easiest or fastest to produce
• Research and accurately represent each client's unique services, expertise, and market positioning in all formats
• Advocate for content strategies that serve client business goals across all content types and platforms
• Develop content that helps tree care companies establish authority whether through social posts or in-depth articles

Crystal Clear Communication

• Write content that explains complex tree care concepts in clear, accessible language regardless of format
• Provide transparent updates on content progress, challenges, and completion timelines
• Create well-structured content with clear headings, logical flow, and easy-to-scan formatting
• Ask clarifying questions about content briefs, client needs, and objectives rather than making assumptions
• Share content performance insights, successful strategies, and industry observations with the team

Ever Forward

• Continuously improve writing skills across ALL content formats—short copy, mid-form, and long-form
• Stay current with marketing trends, SEO best practices, and industry developments
• Seek feedback and use it to enhance quality and effectiveness across all content types
• Ask "why" to understand the strategic purpose behind each piece regardless of length
• Experiment with new approaches while maintaining quality standards

Stronger Together

• Share successful content strategies and insights that work across different formats with team members
• Provide constructive feedback and support to colleagues
• Collaborate on cross-functional projects, content campaigns, and strategic initiatives
• Contribute to content SOPs, style guides, and knowledge base resources
• Maintain positive relationships and support collective team goals

Perks/Benefits

• Friendly and truly nice team members who are here to support you
• Training on whatever you need to be even more amazing at what you do. Continuous learning is really important to us. Every team member is encouraged to pursue training that keeps them on the leading edge of their area of responsibility or helps them develop new skills. Just let us know what interests you!
• Competitive Annual Salary
• Opportunity for growth in pay and responsibility - how far you go is up to you
• PTO starting at 2 weeks of vacation plus major US holidays
• Health insurance (we cover 50%)
• Dental and vision insurance
• Retirement Plan with company match up to 3% of annual salary