About monica Hemingway

Monica Hemingway headshot.

Monica Hemingway, PhD

Founder & CEO of Tree Care Marketing Solutions

As the award-winning founder of Tree Care Marketing Solutions, Monica helps companies in the tree service industry maximize their presence online to grow their business.


Monica earned a PhD in Industrial Psychology from Bowling Green State University before spending 19 years working with some of the world's largest companies, such as Pepsi, Walmart, Google, and Facebook. Much of that work included online strategy, branding, and business development.

In 2008, Monica founded Tree Care Marketing Solutions to serve the tree care industry in North America, allowing her to combine her passion for horticulture and arboriculture with her extensive experience in digital marketing. Today, her focus is on developing and implementing a company's digital strategy in alignment with its overall business strategy to drive growth, enhance efficiency, and increase profitability.

She is also the former owner of Hemingway Horticulture, a landscape design and consulting business with a focus on organic practices, native plants, and sustainability.

Monica founded and served as the Editor of the Gardening Products Review, where she was a recognized expert in lawn and landscape products and equipment. Her reviews were frequently mentioned in publications such as Total Landscape Care and she served as a judge for new lawn and landscape product introductions at the National Hardware Show.

Certifications, Awards, Achievements & Memberships

Monica has been an active member of the Tree Care Industry Association since joining in 2014. She has spoken at the annual TCI EXPO several times and served on committees to select TCIA Board members and revise the process for selecting booths at the trade show. She has also served on the Board of Directors of the Arizona Community Tree Council and is a member of the International Society of Arboriculture.

As a digital strategist, Monica has won numerous awards, including the Business Visionary Award from the National Association of Women Business Owners (Tucson). Her work also led to winning the TCIA Professional Communications Award three times.

Monica has been a Licensed Arborist (CT License S-5869) since 2011 and has a Supervisory Pesticide Applicator Certificate. She also earned a Certificate in Environmental Gardening from the New York Botanical Garden and certification as an Accredited Organic Land Care Professional.

Publications & Presentations

Monica Hemingway has been a professional speaker since 1997, with audience sizes ranging from small workshops to 3,000+. Recent presentations include sessions for:

  • Oregon Association of Nurseries
  • Landscape Alberta's Green Industry Show & Conference
  • Great Lakes Trade Expo (Michigan Nursery & Landscape Association Annual Conference)
  • Arizona Community Tree Council (ACTC) Annual Conference
  • International Society for Arboriculture, Western Chapter
  • New England Grows
  • Connecticut Nursery & Landscape Association

As an author, Monica's most recent book, The Ultimate Guide to Online Marketing for Tree Service Companies, was the #1 New Release on Amazon in several categories. She has also been published in Lawn & Landscape magazine, Landscape Today, and on the TCIA website, as well as appearing on podcasts such as Easy Organic Gardening and The joe gardener Show, and being featured in publications such as the Stamford Advocate, ArborTimes, and the TCI Magazine.