Monica Hemingway - Professional Speaker

Talks and Workshops For Green Industry Professionals

"Monica's talk was really focused. No ramblings. Just great concrete info delivered in a concise understandable manner. Loved the analogies - made things clearer. More people need to hear her speak - she's awesome."

Cristina da Silva - Horticulturist and garden writer


"Monica's talk at New England Grows was one of the best talks I have attended in a very long time. She opened our eyes to the oh-so-important world of websites, email marketing, social media, and so much more. I urge you to attend any talk Monica gives."

Jan Johnsen - Johnsen Landscapes & Pools

Jan Johnsen headshot
Monica Hemingway - speaker - New England Grows 2016
GWA Presentation at New England Grows, Boston, December 2016

Interesting Tidbits ...

Largest audience: 3,000+ at the opening keynote for the Annual Meeting of the National Multiple Sclerosis Society

Most unusual presentation: Keynote address given in Tokyo to an audience of 250+ Japanese business owners, using 3 translators to provide simultaneous translation between English and Japanese


Monica Hemingway is a licensed arborist, digital strategist, and industrial psychologist (Ph.D.) - an unusual combination that gives her unique insight into building a green industry business.

Monica has worked in the digital world since 1999 and consulted with some of the world's largest companies (like Google, Walmart, and Pepsi). As the owner of Hemingway Horticulture, she developed a successful landscape design/install business in a highly competitive market by applying digital strategy within the green industry.

She has been a professional speaker since 1997, with audience sizes ranging from small workshops to 3,000+ and presentations covering such topics as digital strategy, recruiting and hiring, gardening tools and techniques, and leadership.



Nursery Guide LIVE Seminars, Oregon Association of Nurseries - March 17, 2021

Five Keys to Getting Your Green Industry Business Found Online in 2021

Green Industry Show & Conference (Landscape Alberta Annual Conference), Virtual - November 18, 2020

First, You Have to be Found: Five Ways to Get Your Business Found Online in 2021

Great Lakes Trade Expo (MNLA Annual Conference), Lansing, MI - January 27-29, 2020

How Local SEO Really Works and How to Use it to Attract Qualified Leads

First You Have to be Found: Taking Your Green Industry Business From Invisible to Sought-After in Today's Online World

It's Not About the Design: How to Use Your Website to Bring in More Revenue

Arizona Community Tree Council (ACTC) Annual Conference, Prescott, AZ - September 14, 2018

Foundations of Online Marketing for Tree Care Companies

TCI Expo, Baltimore, MD - November 2017

Harness the Power of the Internet

International Society for Arboriculture, Western Chapter, San Diego, CA - May 2017

How to Build an Online Presence That Gets Results for Your Tree Care Business (Without Wasting Time & Money on Tactics That Just Don't Work)

GWA at New England Grows, Boston, MA - December 2016

Stop Focusing on "Exposure", Start Earning What You're Worth

TCI Expo, Baltimore, MD - November 2016

How to Use Your Website To Bring In More Customers. 

Connecticut Nursery & Landscape Association Winter Symposium, Storrs, CT, January 2012. Invited to give the same presentation at the Northeast Greenhouse Growers Association Annual Meeting.

Online Strategies to Grow Your Business.

Online presentation given during 2015 and 2016 to various green industry audiences

Dominate Your Market: Online Tools & Tactics to Generate High-Quality Local Customers

Interactive presentation given to many garden clubs, with audiences ranging from 20 to 50+.

Gardening Tools: The Good, the Bad and the Ugly



The joe gardener Show - Finding the Best of the Best Gardening Tools - December 13, 2018

Easy Organic Gardening - December 20, 2015 - invited back for another show in 2016. Recording available here >>

The Master Gardener Hour - November 29, 2014