Google Reviews Now Ask You To Rate Tree Service Prices
Quick Summary: There’s now one more reason to ensure that your tree service offerings and associated prices – as well as the unique value you bring to customers – are crystal clear. Google Reviews now asks customers to specify the service they received and rate how they feel about the price they paid for tree work.
This screenshot shows the two additional questions that have recently started to appear on Google review requests for our tree service clients. Both are currently in beta so may change or disappear in future.
WHAT’S NEW?
Google Reviews Ask For Service & Price Info
Google is testing a new feature in its review system that displays a service summary box alongside customer reviews. When leaving a review, customers may now be prompted to select the specific service they received (such as tree removal or pruning) and either provide a price range or describe how they feel about the price you charged for the work.
The options customers have to rate tree service prices are:
- Great price
- Reasonable price
- Overpriced
- Not sure
This information then appears prominently beneath their review, giving potential customers a quick snapshot of what to expect.
This feature has been spotted by several local SEO experts and appears to be expanding to more business categories, particularly in home service industries like tree care. I’ve seen it pop up with several of our clients, including the screenshot shown here from a tree service in Texas.
You can read more details from Search Engine Roundtable.
WHY YOU SHOULD CARE
Prospects See Price Ratings From Other Customers
This update reinforces a trend we’ve been tracking throughout 2025: Google is placing increasing importance on service and price information.
How your services are categorized, described, and reviewed is becoming more visible to potential customers right when they’re making decisions.
When someone searches for tree care in your area and reads reviews, they may now see specific service types and pricing information pulled directly from customer feedback. This adds another layer of transparency (according to Google) but also puts your tree service prices front and center for prospective customers – whether it’s accurate or not. It’s one thing when pricing is discussed in a Reddit post, but quite another when it has the veneer of legitimacy that Google Reviews bring.
What You Should Do
- Keep doing a great job and asking customers for reviews.
- Ensure your Google Business Profile accurately reflects the services you offer.
- Be very clear about your pricing up front so there are no surprises.
- Consider placing a Pricing Estimator on your website to explain why tree work costs what it does and why it’s worth paying for professional tree care.
Google continues to evolve (almost daily, it seems). This feature may disappear like many other test features, but I expect it – or something like it – is here for the long term. We’re monitoring these changes closely and will keep you posted if you need to adjust your strategy.
If you have any questions about your Google Business Profile setup or reviews, feel free to reach out.
