Quick Read
Google Analytics is Moving to GA4
Google Analytics 4 is now the default version – and it’s VERY different from what you may be used to! Learn what to do before you lose access to your analytics data.
Read MoreWhy You Should Ask Customers to Take Photos
A recent study of consumer behavior by Bazaarvoice found that: Two-thirds of consumers prefer customer-generated images to images created professionally for companies Over half agree that social media influences purchases Why should you care? While this research focused on shoppers in general (rather than home or business owners), it suggests that you can improve your…
Read MoreCitations Are ‘Table Stakes’ for Local Businesses
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
Read MoreWhy Getting Online Reviews Is Critical
When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …
Read MoreMajor Change to Google Ads (formerly AdWords) – Use It To Get Better Results
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?
Read MoreGoogle is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.
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