Ads & Paid Search
LSA Leads & Budget: Why Review Activity Matters More Than You Think
Think a higher LSA budget will get more leads? Not necessarily. Instead, Google’s LSA ranking prioritizes review velocity over budget. Tree service companies consistently generating new reviews get more leads at lower costs. Learn why review activity matters more than budget.
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Google LSA’s “Get Competitive Quotes”: What Tree Service Companies Need to Know
Google’s new “Get Competitive Quotes” feature in Local Services Ads is changing how tree service companies get leads. Learn the pros, cons, and how to track ROI.
Read MoreFake Google Ads Are Stealing Login Credentials
Discover how fake Google Ads are stealing login info, running up huge ad spend, and locking you out. Learn what you can do to protect your tree care business.
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Does Google Own Your Local Services Ads Assets? April 2025 Terms of Service Say They Do
On April 22, Google notified advertisers of a significant update to its Terms of Service for Local Services Ads (LSAs) and asked them to accept the new terms by June 5, 2025. If advertisers don’t accept, their Local Services Ads will stop running after June 5th. What’s New in the LSA Terms of Service? Google…
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How Much Will Google Ads Cost My Tree Service Company?
One of the most common questions we get from our tree care clients is “How much will a Google Ads campaign cost?” It’s a fair question – but not an easy one to answer.
Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an Ads campaign for your tree care company, you need to read this.
Read MoreGoogle is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.
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