Ads & Paid Search
Does Google Own Your Local Services Ads Assets? April 2025 Terms of Service Say They Do
On April 22, Google notified advertisers of a significant update to its Terms of Service for Local Services Ads (LSAs) and asked them to accept the new terms by June 5, 2025. If advertisers don’t accept, their Local Services Ads will stop running after June 5th. What’s New in the LSA Terms of Service? Google…
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How Much Will Google Ads Cost My Tree Service Company?
One of the most common questions we get from our tree care clients is “How much will a Google Ads campaign cost?” It’s a fair question – but not an easy one to answer.
Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an Ads campaign for your tree care company, you need to read this.
Read MoreMajor Change to Google Ads (formerly AdWords) – Use It To Get Better Results
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?
Read MoreGoogle is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.
Read MoreGoogle Local Services: Should (and Can) You Use It For Your Tree Service Business?
Google has expanded Local Services ads to tree & lawn care companies in several states. Should you use it? Here’s what it is & why it could be good for you.
Read More6 Online Marketing Myths That Will Lose Customers For Your Tree Care Company
Think online marketing won’t work for your tree care company? Don’t believe the myths! Learn the real truth about what works and what doesn’t – you may be surprised!
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