Posts by Monica Hemingway
Google’s Helpful Content Update Hits Tree Service Websites
Many tree care companies will see huge website ranking changes from Google’s helpful content update. Learn why and how it’ll affect your website, what to do if your rankings tank, and how to rise to the top of the search results by creating helpful content.
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Domain Name Expiration Letter Scam: Don’t Fall For This!
Many people fall prey to a common scam in which companies send misleading invoices for domain name registration renewals. Not only can it result in unnecessary charges, but you can also lose control over your domain names. Learn how to avoid this scam and ensure the security of your domain names.
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Are Online Reviews Still Worthwhile?
Online reviews can have a huge impact on a tree service company’s success. But with more fake reviews, less trust in online reviews, and more extreme reviews, what should you do?
Read MoreGoogle Analytics is Moving to GA4
Google Analytics 4 is now the default version – and it’s VERY different from what you may be used to! Learn what to do before you lose access to your analytics data.
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Is Your Online Reputation Killing Your Business?
It used to be so simple. When it came to business, you said what you meant, did what you said, and as a result, people said nice things about you. Candor, honesty, and reliability resulted in a rock solid reputation. But nowadays, your reputation is developed FOR you. So what can you do to build and maintain a great reputation?
Read MoreWhy You Should Ask Customers to Take Photos
A recent study of consumer behavior by Bazaarvoice found that: Two-thirds of consumers prefer customer-generated images to images created professionally for companies Over half agree that social media influences purchases Why should you care? While this research focused on shoppers in general (rather than home or business owners), it suggests that you can improve your…
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