Posts by Monica Hemingway
Practical AI Applications for Your Tree Care Business
As a licensed arborist and marketing strategist for tree care companies, I’ve seen my fair share of industry transformations. But none quite matches the potential of artificial intelligence (AI) to revolutionize how we operate our businesses, serve our customers and grow our bottom line.
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Does Google Own Your Local Services Ads Assets? April 2025 Terms of Service Say They Do
On April 22, Google notified advertisers of a significant update to its Terms of Service for Local Services Ads (LSAs) and asked them to accept the new terms by June 5, 2025. If advertisers don’t accept, their Local Services Ads will stop running after June 5th. What’s New in the LSA Terms of Service? Google…
Read MoreTop Ten Website Mistakes for Small Businesses
Most small businesses will benefit from a website – but only if it’s done right. Here are the top ten things to avoid when building your website, and how to do it right.
Read MoreSEO and Branding – Which Drives Which?
There’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely limits your ability to find…
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