MAH Blog
Are Blogs and Social Media Dead?
Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…
Read MoreWhy Your Business DOESN'T Need a Website
The first question I always ask a potential web development client is “Why do you want a website?” The answers range from “Because people tell me I should” to “I want to sell more shovels” to “I want my business to be seen as the go-to company for irrigation systems.” Three very different answers, and…
Read MoreWhat’s the Point? Keeping Web Pages Focused
What’s the point of your web page? Not the whole site; just that page. It’s a simple question, but many business owners don’t have a good answer. Do you?
Read More10 Questions to Answer Before Launching a Blog
Last week a client called me to say “I want you to build me a blog.” Hmmm. OK. Not an unusual request. My response was to ask “Why? What will a blog do for your business?” Silence. I could hear the clock ticking. Finally, after some throat-clearning, he came out with “Well, doesn’t every business…
Read MoreTop Ten Website Mistakes for Small Businesses
Most small businesses will benefit from a website – but only if it’s done right. Here are the top ten things to avoid when building your website, and how to do it right.
Read MoreSEO and Branding – Which Drives Which?
There’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely limits your ability to find…
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