Did Your Website’s Google Impressions Just Crash?
Around September 11–14, 2025, Google made a measurement/reporting change that caused reported impressions in Google Search Console (GSC) to tank. Don’t worry, it’s not a ranking crash! In fact, your average position in GSC probably went up. This is simply a change in how/what data Google is reporting.
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Why Potential Customers Are Not Calling Your Tree Service Company
70% of tree service customer research and decisions happen before they even contact you. Instead of fighting over the same expensive leads as your competitors, learn how to position yourself as the obvious choice BEFORE customers start calling companies.
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Practical AI Applications for Your Tree Care Business
As a licensed arborist and marketing strategist for tree care companies, I’ve seen my fair share of industry transformations. But none quite matches the potential of artificial intelligence (AI) to revolutionize how we operate our businesses, serve our customers and grow our bottom line.
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The Review Crisis Killing Tree Service Companies (And How to Fix It)
Discover why most review strategies fail tree care companies and learn the data-driven approach that generates more positive reviews, more leads, and more revenue.
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Does Google Own Your Local Services Ads Assets? April 2025 Terms of Service Say They Do
On April 22, Google notified advertisers of a significant update to its Terms of Service for Local Services Ads (LSAs) and asked them to accept the new terms by June 5, 2025. If advertisers don’t accept, their Local Services Ads will stop running after June 5th. What’s New in the LSA Terms of Service? Google…
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How Much Will Google Ads Cost My Tree Service Company?
One of the most common questions we get from our tree care clients is “How much will a Google Ads campaign cost?” It’s a fair question – but not an easy one to answer.
Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an Ads campaign for your tree care company, you need to read this.
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