Posts by Monica Hemingway
The Review Crisis Killing Tree Service Companies (And How to Fix It)
Discover why most review strategies fail tree care companies and learn the data-driven approach that generates more positive reviews, more leads, and more revenue.
Read More
Does Google Own Your Local Services Ads Assets? April 2025 Terms of Service Say They Do
On April 22, Google notified advertisers of a significant update to its Terms of Service for Local Services Ads (LSAs) and asked them to accept the new terms by June 5, 2025. If advertisers don’t accept, their Local Services Ads will stop running after June 5th. What’s New in the LSA Terms of Service? Google…
Read More
How Much Will Google Ads Cost My Tree Service Company?
One of the most common questions we get from our tree care clients is “How much will a Google Ads campaign cost?” It’s a fair question – but not an easy one to answer.
Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an Ads campaign for your tree care company, you need to read this.
Read More
Google’s Helpful Content Update Hits Tree Service Websites
Many tree care companies will see huge website ranking changes from Google’s helpful content update. Learn why and how it’ll affect your website, what to do if your rankings tank, and how to rise to the top of the search results by creating helpful content.
Read More
Domain Name Expiration Letter Scam: Don’t Fall For This!
Many people fall prey to a common scam in which companies send misleading invoices for domain name registration renewals. Not only can it result in unnecessary charges, but you can also lose control over your domain names. Learn how to avoid this scam and ensure the security of your domain names.
Read More
Are Online Reviews Still Worthwhile?
Online reviews can have a huge impact on a tree service company’s success. But with more fake reviews, less trust in online reviews, and more extreme reviews, what should you do?
Read More