Did Your Website’s Google Impressions Just Crash?

By Monica Hemingway

Around September 11–14, 2025, Google made a measurement/reporting change that caused reported impressions in Google Search Console (GSC) to tank. Don’t worry, it’s not a ranking crash! In fact, your average position in GSC probably went up. This is simply a change in how/what data Google is reporting.

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Not Using Google Search Console? Then You’re Losing Business

By Monica Hemingway

If you’re not using Google Search Console then you’re flying blind. Chances are, you’ll be blindsided by critical website problems you never knew about and you can’t optimize your website to bring in more business. So here’s a step-by-step tutorial showing you how to set it up correctly (most people do it wrong) so you can get started.

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