Posts by Monica Hemingway
5 Things to Consider Before Hiring a Digital Marketing Agency
You probably get hundred of calls and emails from “marketers” promising to get your company ranked #1 on Google.
So how do you know which ones are legit, and which are just blowing smoke?
Here are six things to look for in evaluating potential marketing partners …
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Why a #1 Google Ranking Doesn’t Always Get You More Tree Care Customers
Right now, thousands of tree care companies are fighting for that # 1 Google ranking that supposedly “solves their cash flow problems.” But that’s only a piece of the puzzle. Several years ago, the owner of a tree care company came to me, frustrated that the SEO company he hired didn’t get them much business. They got him…
Read MoreTree Care Marketing Claims You Should Never Believe
Just about every day, you may get calls from marketers promising to get you ranked on page 1 of Google. Determining who’s legit can be overwhelming! If you hear these marketing claims, be very careful. A) “We can guarantee you’ll get ranked on the first page of Google within 90 days” Never give your money…
Read More6 Online Marketing Myths That Will Lose Customers For Your Tree Care Company
Think online marketing won’t work for your tree care company? Don’t believe the myths! Learn the real truth about what works and what doesn’t – you may be surprised!
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Website Metrics: Measure What Really Matters
Are you tracking the right things with your website analytics? Probably not! Here’s the one thing to measure if you want to make a real impact with your website.
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Increase Email List Subscriptions with High-Converting Opt-In Forms
To realize the many benefits of an email list, you need to have people on your list. But how, exactly, do you generate a list in the first place? Basically, you need to do two things: (1) Ask them to sign up and (2) have a way for them to provide their email address to you. In other words, you need an opt-in form or page. Here’s how to do it right.
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