Digital Strategies Blog & RESOURCES

Quick Reads

What's New & What to Do About It

Google Analytics is Moving to GA4

Google Analytics 4 is now the default version – and it’s VERY different from what you may be used to! Learn what to do before you lose access to your analytics data.

Why You Should Ask Customers to Take Photos

A recent study of consumer behavior by Bazaarvoice found that: Two-thirds of consumers prefer customer-generated images to images created professionally for companies Over half agree that social media influences purchases Why should you care? While this research focused on shoppers in general (rather than home or business owners), it suggests that you can improve your…

Citations Are ‘Table Stakes’ for Local Businesses

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Why Getting Online Reviews Is Critical

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Google is Recording Calls From Your Ads

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

Blog Articles

Email Marketing: What The Heck Do I Write About?

5 Content Categories for Effective Email Marketing

You know that email marketing works best when you’re consistent in sending out valuable emails. But what the heck do you write about? If you’ve run out of ideas, here are 5 types of content that’ll get your readers’ attention.

Read More

9 Reasons No One Reads Your Tree Company Blog

9 reasons no one reads your company blog

Don’t waste the time, effort, and money to keep your blog going if you’re not bringing in readers and keeping them engaged. Think about it. Why do you have a blog in the first place? Are you meeting those goals? If not, here are the 9 biggest mistakes companies make with their blgos and how to fix them.

Read More

The 2 Keys to Keeping Your Email Marketing Legal

privacy - Email Marketing & Legal Issues

Anti-spam laws. Privacy. How do you stay compliant with all the laws and still send impactful marketing emails? Here’s what you need to know …

Read More

Business Owners: Get Out Of Your Own Way

business owners - learn to delegate, outsource, automate

If you’re sick and tired of working IN your business instead of running it, maybe it’s time to get out of your own way. When was the last time you looked at where you add value? Or what you love and hate about your work?

Read More

6 Simple Website Tactics to Attract More Customers For Your Tree Care Business

6 Simple Website Tactics to attract MORE customers

Using your website to bring in more customers for your tree care or landscape business can save you time and money – if it’s done right.

Just because you have a website doesn’t mean that customers – and more importantly, quality customers – will find you, like what they see, and contact you for a quote or to buy your services.

Here are six things you can do to set yourself apart from the competition, convince prospects that you’re the right option for them, and attract quality customers to grow your business.

Read More

How To Get People To Open Your Marketing Emails (Without Being Spammy)

How to get people to open your emails

Which would you rather have – a 1000-subscriber email list with a 10% open rate, or a 500-person list with a 50% open rate? It’s not all about the size of your list! If subscribers don’t actually read your emails, you might as well not bother sending them. So how do you encourage people to…

Read More

20 Ways to Get More Subscribers & Grow Your Email List

20 Ways to Grow Your Email List

If you build it, they will NOT come… So here’s some practical, actionable advice on exactly how to get more quality subscribers for your email list.

Read More

15 Reasons Why You Need An Email List

15 Reasons Why You Need An Email List

Do you have a healthy and growing email list? If not, why not?

If you’re a small business, you need an email list. It’s as simple as that. Without it, it’s hard to even call yourself a business – you won’t stay top-of-mind with customers, it’s difficult to create excitement about your brand or product, and you can’t sell the way you want to.

Even as companies jump onto the social media bandwagon, they carefully manage their email list because it’s the single best way to convert leads into business – online and off.

Read More

6 Things You Need to Know About Your Website Visitors

6 things to know about your website visitors

Do you know who’s visiting your site? Where they’re coming from? Which pages they’re visiting, and for how long? If you don’t, you probably haven’t installed Google Analytics. If you own a website, Google Analytics should be one of your best friends. It’s a free, simple-to-use analytics tool that helps you learn all about the…

Read More
Tree Care Business Show podcast logo.

The Tree Care Business Podcast

Business Growth Tips from Industry Experts

This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!

Tree-Care-Logo-vMAH-icon

Get Your Monthly GROWth Report

A FREE newsletter for the tree service industry describing what's new and relevant in online marketing, what it means for your business, and what to do about it

Tree-Care-Logo-vMAH-icon
Monthly Marketing Ideas (Apr-July 2022)

Marketing Ideas for Every Month of the Year!

Get your free download with monthly holidays to celebrate (you probably haven't heard of some before!), marketing ideas for specific days of the month, and topics to focus on each month to increase online visibility, engagement, and lead generation.

Tree-Care-Logo-vMAH-icon

Popular Articles