Digital Strategies Blog

Quick Reads

What's New & What to Do About It

Citations Are ‘Table Stakes’ for Local Businesses

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Why Getting Online Reviews Is Critical

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Google is Recording Calls From Your Ads

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

Google+ Is Shutting Down August 2019 

You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?

Instagram: Should You Use It For Your Business?

The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.

Blog Articles

Business Owners: Get Out Of Your Own Way

business owners - learn to delegate, outsource, automate

If you’re sick and tired of working IN your business instead of running it, maybe it’s time to get out of your own way. When was the last time you looked at where you add value? Or what you love and hate about your work?

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6 Simple Website Tactics to Attract More Customers For Your Landscape, Lawn or Tree Care Business

6 Simple Website Tactics to attract MORE customers

Using your website to bring in more customers for your tree care or landscape business can save you time and money – if it’s done right.

Just because you have a website doesn’t mean that customers – and more importantly, quality customers – will find you, like what they see, and contact you for a quote or to buy your services.

Here are six things you can do to set yourself apart from the competition, convince prospects that you’re the right option for them, and attract quality customers to grow your business.

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How To Get People To Open Your Emails

How to get people to open your emails

Which would you rather have – a 1000-subscriber email list with a 10% open rate, or a 500-person list with a 50% open rate? It’s not all about the size of your list! If subscribers don’t actually read your emails, you might as well not bother sending them. So how do you encourage people to…

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20 Ways to Get More Subscribers & Grow Your Email List

20 Ways to Grow Your Email List

If you build it, they will NOT come… So here’s some practical, actionable advice on exactly how to get more quality subscribers for your email list.

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15 Reasons Why You Need An Email List

15 Reasons Why You Need An Email List

Do you have a healthy and growing email list? If not, why not?

If you’re a small business, you need an email list. It’s as simple as that. Without it, it’s hard to even call yourself a business – you won’t stay top-of-mind with customers, it’s difficult to create excitement about your brand or product, and you can’t sell the way you want to.

Even as companies jump onto the social media bandwagon, they carefully manage their email list because it’s the single best way to convert leads into business – online and off.

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6 Things You Need to Know About Your Website Visitors

6 things to know about your website visitors

Do you know who’s visiting your site? Where they’re coming from? Which pages they’re visiting, and for how long? If you don’t, you probably haven’t installed Google Analytics. If you own a website, Google Analytics should be one of your best friends. It’s a free, simple-to-use analytics tool that helps you learn all about the…

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How to Write Website Content That People Will Actually Read

Writing for the web is quite different from writing for print. Not only do people read differently online (in fact, they scan, rather than read), but there are challenges around screen resolution, load time, and website layout that impact what and how you write for the web. While there are some excellent resources that teach new online…

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To Scroll or Not to Scroll? A Website Design Debate Answered

My last post (on things to consider when building a website for a smaller, local business) generated some interesting discussion on LinkedIn about whether or not to design a website that requires viewers to scroll, rather than clicking to another page. Based on my experience and the available research, I’d say “go with a website…

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How to Build a Small Business Website

If you’re a smaller, local business, maybe a single proprietor, who just needs an online presence to show that you’re a “real company,” then you probably don’t need all the bells and whistles of a top-of-the-line website.  All you really need is four or five pages with the critical information visitors are looking for (e.g.,…

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7 Best Reasons to Include Video on Your Website

Have you ever opened a website and been blasted with loud music and a splashy video that immediately starts playing? Yeah, me too – and I hate it. That’s most definitely NOT the kind of video I’m talking about here. Video can be a huge plus when used properly. But, as with any other digital…

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