Digital Strategies Blog & RESOURCES
What's New & What to Do About It
QUICK SUMMARY You’re trying everything you can think of to get your website ranked on the first page of the Google search engine results pages (SERPs). So it’s frustrating to see SERPs filled with nothing but review sites and other aggregators, like Angie’s List, HomeAdvisor, Yelp, Thumbtack and more. These sites rank at the top…
SUMMARY Did you know that Yelp’s terms of service expressly prohibit you from soliciting reviews? And that Yelp penalizes companies that do this, causing them to virtually disappear from the Yelp results? Actually, most review sites have policies that prevent you from directly asking customers for positive reviews (i.e., only asking individuals who’ve had…
Many tree care companies will see huge website ranking changes from Google’s helpful content update. Learn why and how it’ll affect your website, what to do if your rankings tank, and how to rise to the top of the search results by creating helpful content.Read More
If you have a website, chances are you’ve received a letter like the one below from Domain Registry (or something similar, like iDNS, Domain Registry of America, or Internet Registry of Canada). It’s a Domain Name Expiration Notice. The letter tells you that your domain name registration (the URL of your website) will expire in…Read More
Online reviews can have a huge impact on a tree service company’s success. But with more fake reviews, less trust in online reviews, and more extreme reviews, what should you do?Read More
It used to be so simple. When it came to business, you said what you meant, did what you said, and as a result, people said nice things about you. Candor, honesty, and reliability resulted in a rock solid reputation. But nowadays, your reputation is developed FOR you. So what can you do to build and maintain a great reputation?Read More
As a local service company, your goal is to bring in business from tree care customers within your local service area. Here are 6 simple (but often overlooked) things you must do on your homepage to bring in more local leads and convert them into customers (plus 4 bonus tips).Read More
Frustrated that your tree service business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.Read More
When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.Read More
Most tree care company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.Read More
You may have heard that “SEO is dead.”
Don’t believe it.
Although the latest search algorithms have reduced the impact of “old fashioned” search engine optimization (SEO) techniques, like using keywords and link exchanges, good SEO still makes a huge difference. We cut through the crap and give you the straight story.Read More
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