Digital Strategies Blog & RESOURCES

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What's New & What to Do About It

Google Analytics is Moving to GA4

Google Analytics 4 is now the default version – and it’s VERY different from what you may be used to! Learn what to do before you lose access to your analytics data.

Why You Should Ask Customers to Take Photos

A recent study of consumer behavior by Bazaarvoice found that: Two-thirds of consumers prefer customer-generated images to images created professionally for companies Over half agree that social media influences purchases Why should you care? While this research focused on shoppers in general (rather than home or business owners), it suggests that you can improve your…

Citations Are ‘Table Stakes’ for Local Businesses

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Why Getting Online Reviews Is Critical

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Google is Recording Calls From Your Ads

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

Blog Articles

Online Safety in the Tree Care Industry

online safety in tree care - locked door

Our websites, social media accounts, email addresses, Angie’s List profiles, etc. are important assets for the business (just like our people) and are vulnerable to “injury” if we don’t make online safety a priority. So how do you identify risks and take reasonable precautions?

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Get Them Out Of Here! Why You Should Prune Your Email List Monthly

You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?

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10 Questions to Ask Your Tree Service Website Designer

10 questions to ask your website designer

You need more than just a pretty tree service website, it has to deliver business results. And you need a website designer who can do that. Here are the top 10 questions to ask any designer before deciding to hire them.

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How Much Will Google Ads Cost My Tree Care Company?

Cost of Google AdWords for tree care companies

One of the most common questions we get from our tree care clients is “How much will a Google Ads campaign cost?” It’s a fair question – but not an easy one to answer.

Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an Ads campaign for your tree care company, you need to read this.

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The Two Reasons You’re Not Getting More Tree Care Customers (and How to Fix the Problem Today)

There are only 2 reasons you’re not getting more customers. That’s right – only two. But they can make or break your business. Discover what they are and how to overcome them to bring in more business today.

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5 Things to Consider Before Hiring a Digital Marketing Agency

hiring a digital agency

You probably get hundred of calls and emails from “marketers” promising to get your company ranked #1 on Google.

So how do you know which ones are legit, and which are just blowing smoke?

Here are six things to look for in evaluating potential marketing partners …

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Why a #1 Google Ranking Doesn’t Always Get You More Tree Care Customers

Right now, thousands of tree care companies are fighting for that # 1 Google ranking that supposedly “solves their cash flow problems.” But that’s only a piece of the puzzle. Several years ago, the owner of a tree care company came to me, frustrated that the SEO company he hired didn’t get them much business. They got him…

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Tree Care Marketing Claims You Should Never Believe

Just about every day, you may get calls from marketers promising to get you ranked on page 1 of Google. Determining who’s legit can be overwhelming! If you hear these marketing claims, be very careful. A)  “We can guarantee you’ll get ranked on the first page of Google within 90 days” Never give your money…

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6 Online Marketing Myths That Will Lose Customers For Your Tree Care Company

Think online marketing won’t work for your tree care company? Don’t believe the myths! Learn the real truth about what works and what doesn’t – you may be surprised!

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Website Metrics: Measure What Really Matters

Are you tracking the right things with your website analytics? Probably not! Here’s the one thing to measure if you want to make a real impact with your website.

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Tree Care Business Show podcast logo.

The Tree Care Business Podcast

Business Growth Tips from Industry Experts

This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!

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Get Your Monthly GROWth Report

A FREE newsletter for the tree service industry describing what's new and relevant in online marketing, what it means for your business, and what to do about it

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Monthly Marketing Ideas (Apr-July 2022)

Marketing Ideas for Every Month of the Year!

Get your free download with monthly holidays to celebrate (you probably haven't heard of some before!), marketing ideas for specific days of the month, and topics to focus on each month to increase online visibility, engagement, and lead generation.

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