Digital Strategies Blog & RESOURCES
What's New & What to Do About It
Google Analytics 4 is now the default version – and it’s VERY different from what you may be used to! Learn what to do before you lose access to your analytics data.
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?
Our websites, social media accounts, email addresses, Angie’s List profiles, etc. are important assets for the business (just like our people) and are vulnerable to “injury” if we don’t make online safety a priority. So how do you identify risks and take reasonable precautions?Read More
You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?Read More
You need more than just a pretty tree service website, it has to deliver business results. And you need a website designer who can do that. Here are the top 10 questions to ask any designer before deciding to hire them.Read More
One of the most common questions we get from our tree care clients is “How much will a Google Ads campaign cost?” It’s a fair question – but not an easy one to answer.
Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an Ads campaign for your tree care company, you need to read this.Read More
There are only 2 reasons you’re not getting more customers. That’s right – only two. But they can make or break your business. Discover what they are and how to overcome them to bring in more business today.Read More
You probably get hundred of calls and emails from “marketers” promising to get your company ranked #1 on Google.
So how do you know which ones are legit, and which are just blowing smoke?
Here are six things to look for in evaluating potential marketing partners …Read More
Right now, thousands of tree care companies are fighting for that # 1 Google ranking that supposedly “solves their cash flow problems.” But that’s only a piece of the puzzle. Several years ago, the owner of a tree care company came to me, frustrated that the SEO company he hired didn’t get them much business. They got him…Read More
Just about every day, you may get calls from marketers promising to get you ranked on page 1 of Google. Determining who’s legit can be overwhelming! If you hear these marketing claims, be very careful. A) “We can guarantee you’ll get ranked on the first page of Google within 90 days” Never give your money…Read More
Think online marketing won’t work for your tree care company? Don’t believe the myths! Learn the real truth about what works and what doesn’t – you may be surprised!Read More
The Tree Care Business Podcast
Business Growth Tips from Industry Experts
This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!
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