Digital Strategies Blog
What's New & What to Do About It
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.
There are only 2 reasons you’re not getting more customers. That’s right – only two. But they can make or break your business. Discover what they are and how to overcome them to bring in more business today.Read More
You probably get hundred of calls and emails from “marketers” promising to get your company ranked #1 on Google.
So how do you know which ones are legit, and which are just blowing smoke?
Here are six things to look for in evaluating potential marketing partners …Read More
Right now, thousands of tree care companies are fighting for that # 1 Google ranking that supposedly “solves their cash flow problems.” But that’s only a piece of the puzzle. Several years ago, the owner of a tree care company came to me, frustrated that the SEO company he hired didn’t get them much business. They got him…Read More
Just about every day, you may get calls from marketers promising to get you ranked on page 1 of Google. Determining who’s legit can be overwhelming! If you hear these marketing claims, be very careful. A) “We can guarantee you’ll get ranked on the first page of Google within 90 days” Never give your money…Read More
Think online marketing won’t work for your tree care company? Don’t believe the myths! Learn the real truth about what works and what doesn’t – you may be surprised!Read More
To realize the many benefits of an email list, you need to have people on your list. But how, exactly, do you generate a list in the first place? Basically, you need to do two things: (1) Ask them to sign up and (2) have a way for them to provide their email address to you. In other words, you need an opt-in form or page. Here’s how to do it right.Read More
It used to be so simple. When it came to business, you said what you meant, did what you said, and as a result, people said nice things about you. Candor, honesty, and reliability resulted in a rock solid reputation. But nowadays, your reputation is developed FOR you. So what can you do to build and maintain a great reputation?Read More
You know that email marketing works best when you’re consistent in sending out valuable emails. But what the heck do you write about? If you’ve run out of ideas, here are 5 types of content that’ll get your readers’ attention.Read More
Don’t waste the time, effort, and money to keep your blog going if you’re not bringing in readers and keeping them engaged. Think about it. Why do you have a blog in the first place? Are you meeting those goals? If not, here are the 9 biggest mistakes companies make with their blgos and how to fix them.Read More
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