Digital Strategies Blog & RESOURCES
Quick Reads
What's New & What to Do About It
The Goal of SEO is NOT to Rank #1
A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!
Not Using Google Search Console? Then You’re Losing Business
If you’re not using Google Search Console then you’re flying blind. Chances are, you’ll be blindsided by critical website problems you never knew about and you can’t optimize your website to bring in more business. So here’s a step-by-step tutorial showing you how to set it up correctly (most people do it wrong) so you can get started.
Google Local Services: Should (and Can) You Use It For Your Tree or Lawn Service Business?
Google has expanded Local Services ads to tree & lawn care companies in several states. Should you use it? Here’s what it is & why it could be good for you.
The Quickest Way to Speed Up Your Website
QUICK SUMMARY Google just rolled out their Speed Update, which considers how quickly your website loads on mobile devices to determine the site’s ranking in the search engine results pages (SERPs). Although Google claims that “very few” websites will be negatively affected, it’s pretty clear that the affected sites will mostly be small business sites…
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Blog Articles
Many tree care companies will see huge website ranking changes from Google’s helpful content update. Learn why and how it’ll affect your website, what to do if your rankings tank, and how to rise to the top of the search results by creating helpful content.
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If you have a website, chances are you’ve received a letter like the one below from Domain Registry (or something similar, like iDNS, Domain Registry of America, or Internet Registry of Canada). It’s a Domain Name Expiration Notice. The letter tells you that your domain name registration (the URL of your website) will expire in…
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Online reviews can have a huge impact on a tree service company’s success. But with more fake reviews, less trust in online reviews, and more extreme reviews, what should you do?
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It used to be so simple. When it came to business, you said what you meant, did what you said, and as a result, people said nice things about you. Candor, honesty, and reliability resulted in a rock solid reputation. But nowadays, your reputation is developed FOR you. So what can you do to build and maintain a great reputation?
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Are you making any of these common Mailchimp (email marketing) mistakes? And what SHOULD you be doing instead? If you hate email marketing, don’t do it consistently, or can’t get it to “work”, then this article and video will show you how to overcome the mistakes and make it easier and more effective.
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As a local service company, your goal is to bring in business from tree care customers within your local service area. Here are 6 simple (but often overlooked) things you must do on your homepage to bring in more local leads and convert them into customers (plus 4 bonus tips).
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Frustrated that your tree service business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.
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When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.
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Most tree care company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.
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You may have heard that “SEO is dead.”
Don’t believe it.
Although the latest search algorithms have reduced the impact of “old fashioned” search engine optimization (SEO) techniques, like using keywords and link exchanges, good SEO still makes a huge difference. We cut through the crap and give you the straight story.
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The Tree Care Business Podcast
Business Growth Tips from Industry Experts
This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!
Get Your Monthly GROWth Report
A FREE newsletter for the tree service industry describing what's new and relevant in online marketing, what it means for your business, and what to do about it
Marketing Ideas for Every Month of the Year!
Get your free download with monthly holidays to celebrate (you probably haven't heard of some before!), marketing ideas for specific days of the month, and topics to focus on each month to increase online visibility, engagement, and lead generation.
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