Digital Strategies Blog & RESOURCES

Quick Reads

What's New & What to Do About It

Google+ Is Shutting Down

You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?

Instagram: Should You Use It For Your Business?

The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.

The Goal of SEO is NOT to Rank #1

A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!

Not Using Google Search Console? Then You’re Losing Business

If you’re not using Google Search Console then you’re flying blind. Chances are, you’ll be blindsided by critical website problems you never knew about and you can’t optimize your website to bring in more business. So here’s a step-by-step tutorial showing you how to set it up correctly (most people do it wrong) so you can get started.

Google Local Services: Should (and Can) You Use It For Your Tree Service Business?

Google has expanded Local Services ads to tree & lawn care companies in several states. Should you use it? Here’s what it is & why it could be good for you.

The Quickest Way to Speed Up Your Website

QUICK SUMMARY Google just rolled out their Speed Update, which considers how quickly your website loads on mobile devices to determine the site’s ranking in the search engine results pages (SERPs). Although Google claims that “very few” websites will be negatively affected, it’s pretty clear that the affected sites will mostly be small business sites…

Blog Articles

Practical AI Applications for Your Tree Care Business

A person's hand holding a pen on a laptop with trees on the screen.

As a licensed arborist and marketing strategist for tree care companies, I’ve seen my fair share of industry transformations. But none quite matches the potential of artificial intelligence (AI) to revolutionize how we operate our businesses, serve our customers and grow our bottom line.

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The Review Crisis Killing Tree Service Companies (And How to Fix It)

Laptop showing online reviews and star rating.

Discover why most review strategies fail tree care companies and learn the data-driven approach that generates more positive reviews, more leads, and more revenue.

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Does Google Own Your Local Services Ads Assets? April 2025 Terms of Service Say They Do

A couple of hands with a laptop, searching on google.

On April 22, Google notified advertisers of a significant update to its Terms of Service for Local Services Ads (LSAs) and asked them to accept the new terms by June 5, 2025. If advertisers don’t accept, their Local Services Ads will stop running after June 5th. What’s New in the LSA Terms of Service? Google…

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How Much Will Google Ads Cost My Tree Service Company?

Cost of Google AdWords for tree care companies

One of the most common questions we get from our tree care clients is “How much will a Google Ads campaign cost?” It’s a fair question – but not an easy one to answer.

Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an Ads campaign for your tree care company, you need to read this.

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Google’s Helpful Content Update Hits Tree Service Websites

Fingers typing on a keyboard with Google update signs in foreground.

Many tree care companies will see huge website ranking changes from Google’s helpful content update. Learn why and how it’ll affect your website, what to do if your rankings tank, and how to rise to the top of the search results by creating helpful content.

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Domain Name Expiration Letter Scam: Don’t Fall For This!

Domain expiration scammer in front of computers.

Many people fall prey to a common scam in which companies send misleading invoices for domain name registration renewals. Not only can it result in unnecessary charges, but you can also lose control over your domain names. Learn how to avoid this scam and ensure the security of your domain names.

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Are Online Reviews Still Worthwhile?

TCMS blog header online reviews worthwhile

Online reviews can have a huge impact on a tree service company’s success. But with more fake reviews, less trust in online reviews, and more extreme reviews, what should you do?

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Is Your Online Reputation Killing Your Business?

Reasons Youre Not Getting More Customers1

It used to be so simple. When it came to business, you said what you meant, did what you said, and as a result, people said nice things about you. Candor, honesty, and reliability resulted in a rock solid reputation. But nowadays, your reputation is developed FOR you. So what can you do to build and maintain a great reputation?

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10 Common Mailchimp Mistakes – And What To Do Instead

10 common Mailchimp mistakes - mailboxes

Are you making any of these common Mailchimp (email marketing) mistakes? And what SHOULD you be doing instead? If you hate email marketing, don’t do it consistently, or can’t get it to “work”, then this article and video will show you how to overcome the mistakes and make it easier and more effective.

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6 Things You Must Have On Your Tree Services Homepage

6 must-have homepage elements

As a local service company, your goal is to bring in business from tree care customers within your local service area. Here are 6 simple (but often overlooked) things you must do on your homepage to bring in more local leads and convert them into customers (plus 4 bonus tips).

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The Tree Care Business Podcast

Business Growth Tips from Industry Experts

This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!

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Get Your Monthly GROWth Report

A FREE newsletter for the tree service industry describing what's new and relevant in online marketing, what it means for your business, and what to do about it

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Monthly Marketing Ideas (Apr-July 2022)

Marketing Ideas for Every Month of the Year!

Get your free download with monthly holidays to celebrate (you probably haven't heard of some before!), marketing ideas for specific days of the month, and topics to focus on each month to increase online visibility, engagement, and lead generation.

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