Digital Strategies Blog

Quick Reads

What's New & What to Do About It

The Goal of SEO is NOT to Rank #1

A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!

Not Using Google Search Console? Then You’re Losing Business

If you’re not using Google Search Console then you’re flying blind. Chances are, you’ll be blindsided by critical website problems you never knew about and you can’t optimize your website to bring in more business. So here’s a step-by-step tutorial showing you how to set it up correctly (most people do it wrong) so you can get started.

Google Local Services: Should (and Can) You Use It For Your Tree or Lawn Service Business?

Google has expanded Local Services ads to tree & lawn care companies in several states. Should you use it? Here’s what it is & why it could be good for you.

The Quickest Way to Speed Up Your Website

QUICK SUMMARY Google just rolled out their Speed Update, which considers how quickly your website loads on mobile devices to determine the site’s ranking in the search engine results pages (SERPs). Although Google claims that “very few” websites will be negatively affected, it’s pretty clear that the affected sites will mostly be small business sites…

Can’t Use Apps to Post Content to Your Facebook Profile? Here’s Why

  QUICK SUMMARY As part of its push to create “meaningful interactions” on its platform, Facebook announced on April 25 that new apps will no longer be able to publish posts to Facebook as the logged in user. In other words, you can’t use an app to schedule out content and have it automatically post.…

Ways to Outrank the “Big Guns” in the Local Search Results

QUICK SUMMARY You’re trying everything you can think of to get your website ranked on the first page of the Google search engine results pages (SERPs). So it’s frustrating to see SERPs filled with nothing but review sites and other aggregators, like Angie’s List, HomeAdvisor, Yelp, Thumbtack and more. These sites rank at the top…

Blog Articles

10 Common Mailchimp Mistakes – And What To Do Instead

Are you making any of these common Mailchimp (email marketing) mistakes? And what SHOULD you be doing instead? If you hate email marketing, don’t do it consistently, or can’t get it to “work”, then this article and video will show you how to overcome the mistakes and make it easier and more effective.

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6 Things You Must Have On Your Tree Services Homepage

6 must-have homepage elements

As a local service company, your goal is to bring in business from tree care customers within your local service area. Here are 6 simple (but often overlooked) things you must do on your homepage to bring in more local leads and convert them into customers (plus 4 bonus tips).

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How Local SEO Really Works in the Tree Care Industry

local seo

Frustrated that your tree service business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.

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Three Massive Mistakes Tree Service Companies Make That Cost Them Customers And Lost Revenue

3 website mistakes

When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.

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Why Your Tree Services Website Is Hurting Your Business

website is a liability like dead trees

Most tree care company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.

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Does Search Engine Optimization Still Work? 7 Facts You Need To Know

Is SEO Really Dead?

You may have heard that “SEO is dead.”

Don’t believe it.

Although the latest search algorithms have reduced the impact of “old fashioned” search engine optimization (SEO) techniques, like using keywords and link exchanges, good SEO still makes a huge difference. We cut through the crap and give you the straight story.

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Online Safety in the Tree Care Industry

online safety in tree care - locked door

Our websites, social media accounts, email addresses, Angie’s List profiles, etc. are important assets for the business (just like our people) and are vulnerable to “injury” if we don’t make online safety a priority. So how do you identify risks and take reasonable precautions?

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Get Them Out Of Here! Why You Should Prune Your Email List Monthly

You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?

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10 Questions to Ask Your Tree Service Website Designer

10 questions to ask your website designer

You need more than just a pretty tree service website, it has to deliver business results. And you need a website designer who can do that. Here are the top 10 questions to ask any designer before deciding to hire them.

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How Much Will Google Ads Cost My Tree Care Company?

Cost of Google AdWords for tree care companies

One of the most common questions we get from our tree care clients is “How much will a Google Ads campaign cost?” It’s a fair question – but not an easy one to answer.

Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an Ads campaign for your tree care company, you need to read this.

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