Digital Strategies Blog & RESOURCES
Quick Reads
What's New & What to Do About It
Google Analytics is Moving to GA4
Google Analytics 4 is now the default version – and it’s VERY different from what you may be used to! Learn what to do before you lose access to your analytics data.
Citations Are ‘Table Stakes’ for Tree Service Businesses
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
Why Getting Online Reviews Is Critical for Tree Service Companies
When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …
Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?
Google is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.
Blog Articles
The first question I always ask a potential web development client is “Why do you want a website?” The answers range from “Because people tell me I should” to “I want to sell more shovels” to “I want my business to be seen as the go-to company for irrigation systems.” Three very different answers, and…
Read MoreWhat’s the point of your web page? Not the whole site; just that page. It’s a simple question, but many business owners don’t have a good answer. Do you?
Read MoreLast week a client called me to say “I want you to build me a blog.” Hmmm. OK. Not an unusual request. My response was to ask “Why? What will a blog do for your business?” Silence. I could hear the clock ticking. Finally, after some throat-clearning, he came out with “Well, doesn’t every business…
Read MoreMost small businesses will benefit from a website – but only if it’s done right. Here are the top ten things to avoid when building your website, and how to do it right.
Read MoreThere’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely limits your ability to find…
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The Tree Care Business Podcast
Business Growth Tips from Industry Experts
This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!
Get Your Monthly GROWth Report
A FREE newsletter for the tree service industry describing what's new and relevant in online marketing, what it means for your business, and what to do about it
Marketing Ideas for Every Month of the Year!
Get your free download with monthly holidays to celebrate (you probably haven't heard of some before!), marketing ideas for specific days of the month, and topics to focus on each month to increase online visibility, engagement, and lead generation.
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