Digital Strategies Blog & RESOURCES
What's New & What to Do About It
Google Analytics 4 is now the default version – and it’s VERY different from what you may be used to! Learn what to do before you lose access to your analytics data.
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?
Writing for the web is quite different from writing for print. Not only do people read differently online (in fact, they scan, rather than read), but there are challenges around screen resolution, load time, and website layout that impact what and how you write for the web. While there are some excellent resources that teach new online…Read More
My last post (on things to consider when building a website for a smaller, local business) generated some interesting discussion on LinkedIn about whether or not to design a website that requires viewers to scroll, rather than clicking to another page. Based on my experience and the available research, I’d say “go with a website…Read More
If you’re a smaller, local business, maybe a single proprietor, who just needs an online presence to show that you’re a “real company,” then you probably don’t need all the bells and whistles of a top-of-the-line website. All you really need is four or five pages with the critical information visitors are looking for (e.g.,…Read More
Have you ever opened a website and been blasted with loud music and a splashy video that immediately starts playing? Yeah, me too – and I hate it. That’s most definitely NOT the kind of video I’m talking about here. Video can be a huge plus when used properly. But, as with any other digital…Read More
Last week I took a vacation to Sedona, AZ with my sister. We hiked all over the red rocks, browsed through the many crystal shops, ate at some terrific restaurants, went horseback riding, and took a tour with one of Sedona’s most visible brands – Pink Jeep Tours. I have to admit that we didn’t…Read More
How many times have you looked at a website and thought “What are they talking about?” or “Why am I even reading this?” It’s clear that the website was designed and written with the business owner in mind, not the audience. As a business owner, of course you want to tell everyone all about your one-of-a-kind…Read More
The first question I always ask a potential web development client is “Why do you want a website?” The answers range from “Because people tell me I should” to “I want to sell more shovels” to “I want my business to be seen as the go-to company for irrigation systems.” Three very different answers, and…Read More
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