Digital Strategies Blog & RESOURCES

Quick Reads

What's New & What to Do About It

Google Analytics is Moving to GA4

Google Analytics 4 is now the default version – and it’s VERY different from what you may be used to! Learn what to do before you lose access to your analytics data.

Why You Should Ask Customers to Take Photos

A recent study of consumer behavior by Bazaarvoice found that: Two-thirds of consumers prefer customer-generated images to images created professionally for companies Over half agree that social media influences purchases Why should you care? While this research focused on shoppers in general (rather than home or business owners), it suggests that you can improve your…

Citations Are ‘Table Stakes’ for Local Businesses

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Why Getting Online Reviews Is Critical

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Google is Recording Calls From Your Ads

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

Blog Articles

How to Write Website Content That People Will Actually Read

Writing for the web is quite different from writing for print. Not only do people read differently online (in fact, they scan, rather than read), but there are challenges around screen resolution, load time, and website layout that impact what and how you write for the web. While there are some excellent resources that teach new online…

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To Scroll or Not to Scroll? A Website Design Debate Answered

My last post (on things to consider when building a website for a smaller, local business) generated some interesting discussion on LinkedIn about whether or not to design a website that requires viewers to scroll, rather than clicking to another page. Based on my experience and the available research, I’d say “go with a website…

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How to Build a Small Business Website

If you’re a smaller, local business, maybe a single proprietor, who just needs an online presence to show that you’re a “real company,” then you probably don’t need all the bells and whistles of a top-of-the-line website.  All you really need is four or five pages with the critical information visitors are looking for (e.g.,…

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7 Best Reasons to Include Video on Your Website

Have you ever opened a website and been blasted with loud music and a splashy video that immediately starts playing? Yeah, me too – and I hate it. That’s most definitely NOT the kind of video I’m talking about here. Video can be a huge plus when used properly. But, as with any other digital…

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8 Essential Pieces of Content Every Tree Service Website Must Have

It seems so simple – take your company brochure, add a few photos and some cool design, put it online using WordPress and voila, a website!

But wait just a minute. Is that really all there is to it? Will that help you get found online, answer questions that potential customers may have, educate them, and convert them into real, paying customers? Nope. Not a chance.

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How To Stand Out in a Crowded Niche

Last week I took a vacation to Sedona, AZ with my sister. We hiked all over the red rocks, browsed through the many crystal shops, ate at some terrific restaurants, went horseback riding, and took a tour with one of Sedona’s most visible brands – Pink Jeep Tours. I have to admit that we didn’t…

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I Don’t Want to Hear About You – Talk About ME!

Talk about your customers, not about you

How many times have you looked at a website and thought “What are they talking about?” or “Why am I even reading this?” It’s clear that the website was designed and written with the business owner in mind, not the audience. As a business owner, of course you want to tell everyone all about your one-of-a-kind…

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Are Blogs and Social Media Dead?

Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…

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Why Your Business DOESN'T Need a Website

The first question I always ask a potential web development client is “Why do you want a website?” The answers range from “Because people tell me I should” to “I want to sell more shovels” to “I want my business to be seen as the go-to company for irrigation systems.” Three very different answers, and…

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What’s the Point? Keeping Web Pages Focused

What’s the point of your web page? Not the whole site; just that page. It’s a simple question, but many business owners don’t have a good answer. Do you?

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The Tree Care Business Podcast

Business Growth Tips from Industry Experts

This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!

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Get Your Monthly GROWth Report

A FREE newsletter for the tree service industry describing what's new and relevant in online marketing, what it means for your business, and what to do about it

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Monthly Marketing Ideas (Apr-July 2022)

Marketing Ideas for Every Month of the Year!

Get your free download with monthly holidays to celebrate (you probably haven't heard of some before!), marketing ideas for specific days of the month, and topics to focus on each month to increase online visibility, engagement, and lead generation.

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