Quick Read
Did Your Website’s Google Impressions Just Crash?
Around September 11–14, 2025, Google made a measurement/reporting change that caused reported impressions in Google Search Console (GSC) to tank. Don’t worry, it’s not a ranking crash! In fact, your average position in GSC probably went up. This is simply a change in how/what data Google is reporting.
Read MoreWhy You Should Ask Customers to Take Photos
A recent study of consumer behavior by Bazaarvoice found that: Two-thirds of consumers prefer customer-generated images to images created professionally for companies Over half agree that social media influences purchases Why should you care? While this research focused on shoppers in general (rather than home or business owners), it suggests that you can improve your…
Read MoreCitations Are ‘Table Stakes’ for Tree Service Businesses
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
Read MoreGoogle is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.
Read MoreInstagram: Should You Use It For Your Business?
The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.
Read MoreThe Goal of SEO is NOT to Rank #1
A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!
Read More
