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Get found
You see
Demand EngineUsInquiries by source, service and town
The GROWth System for tree care companies Stop paying for "marketing." Start using the GROWth System™ that drives profitable tree service revenue.
Most tree companies buy marketing piece by piece and never see what it pays for. The GROWth System is how we build and run marketing for established tree care companies and connect it to everything that happens after the phone rings, from the first search to the repeat customer.
You start by building your Foundation. Then you work with us month-to-month in the stage that fits how your business runs today: Momentum, Performance, or Scale. The Arborist Operating System™ (AOS) powers every stage and gives you the data to make smarter growth decisions.
Tree care companies we work with Trusted by tree care companies that lead their markets
Why tree companies outgrow piecemeal marketing The marketing works. So why can't you see what it pays for?
Most tree companies buy marketing one piece at a time, and the pieces never connect to what happens after the phone rings.
A website went up a few years ago. Someone runs the ads. Reviews come in when a happy customer remembers. Calls ring through to a phone nobody can answer from the top of a tree. Estimates go out, and some get followed up. Last year's customers never hear from you again until a branch falls on their roof. At the end of the month you get a report about clicks, and you still can't say what part of all this – if anything – paid for the new chipper.
While the company is small, the owner holds it all together. You know which calls matter, which estimates to chase, and which customers to call back. But somewhere around $2 million to $3 million in revenue, we typically see that stop working. There are more crews, more estimators, and more calls than one person can track, and you start to realize that...
...what got you here won't get you where you want to go.
Growth should make your company easier to run. Not harder.
How the GROWth System connects your marketing to sold work Six steps. One connected record.
The GROWth System follows every customer through six steps and keeps one clean record of what happened at each one. That record is what lets you see where growth comes from and where it leaks.
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Respond and qualify
You see
Conversion EngineUs + your teamWhat was answered, missed and worth quoting
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Book and follow up
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Conversion EngineYour team + usLeads in follow-up; booked estimates as CRM data connects
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Win the work
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Your teamSold work tied to its source
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Keep and grow customers
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Conversion EngineUs + your teamShare of work from existing customers
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Know what works
You see
Revenue IntelligenceUs + your leadershipWhere the next dollar should go
Get found.
The right customers find you in the towns you want, for the work you want.
You see: inquiries by source, service, and town.
Respond and qualify.
Every call, text, chat, and form gets a fast answer and tree-specific questions.
You see: what was answered, missed, and worth quoting.
Book and follow up.
Good leads turn into booked estimates, and estimates get followed up until the customer decides.
You see: the leads still in follow-up, and booked estimates as your CRM data connects.
Win the work.
Your team sells the job. We make it easier with better leads, scripts, and follow-up.
You see: sold work tied back to where the lead came from, as your CRM data connects.
Keep and grow customers.
One-time customers hear from you again, come back for plant health care and maintenance, and send their neighbors.
You see: how much of your work comes from existing vs. new customers.
Know what works.
We put it together and plan what's next with you.
You see: which marketing produces profitable work, and where your next dollar should go.
What this closed-loop system means is that every season, your marketing gets aimed with better information than the season before.
See how AOS connects the stepsFoundation and the three GROWth System stages Each stage fixes what breaks next.
You start by laying the groundwork for a rock-solid foundation on which to grow your business. After the Foundation is in place, each stage of the GROWth Systemconnects more of the journey and answers bigger questions about your business.
Momentum
About $1M to $2.5M guideFor established companies whose website, Google presence, reviews, or tracking are weak, inconsistent, or unmeasured.
What's typically under strain
The owner is still deeply involved, handling most aspects of the business.
You'll be able to answer
- Where do our calls come from?
- What about form submissions and text messages?
- Are we answering all calls and responding to forms and texts?
- Which calls are real leads worth quoting?
Typical data maturity: Levels 1 to 2See MomentumPerformance
About $2.5M to $5M guideFor companies with steady demand that are outgrowing their current systems: processes are breaking, and the owner is trying to get out of operations.
What's typically under strain
Leads slip between the first call and the signed estimate, and budgets are set on gut feel.
You'll be able to answer
- Which marketing produces sold work?
- Where do we lose leads before we can even give them an estimate?
- How much of our work comes from existing vs. new customers?
Typical data maturity: Levels 2 to 3See PerformanceScale
More than $5M guideFor multi-location, acquisitive, and fast-growing companies looking to scale profitably and without losing the core of what's made them successful.
What's typically under strain
Complexity is the problem: more markets, more services, more managers between you and the customer.
You'll be able to answer
- Which markets and services warrant higher marketing spend, and which should be pared back?
- Is each location on track to hit its growth or revenue goals?
- What did that acquisition do to lead flow?
Typical data maturity: Levels 3 to 4See Scale
Around $2M to $3M: where we see most companies start to strain.
Foundation Every client starts here
We build and connect the systems the rest of your growth rests on: lead tracking, website content and conversion rate, online presence and AI visibility, your CRM, and your lead handling process. Your Weekly Leads Report starts within about two weeks of account access.
Which GROWth System stage fits your company? We place you by how your business runs.
We'll work together to determine the right GROWth System stage for your company. It's based on your current processes, level of data maturity, growth target, organizational complexity, capacity, and online visibility and reputation. Revenue matters, but it's just one factor among many.
If you're booking estimates four or more weeks out, we won't start by generating more demand. We'll fix the process first, so fewer prospects slip away before anyone quotes them.
As a general guide, Momentum companies often bring in about $1M to $2.5M a year, Performance companies about $2.5M to $5M, and Scale companies more than $5M. Complexity matters as much as revenue: how many locations and service lines you run, how many people sit between you and the customer, and whether your systems talk to each other.
A $6M company that still loses half its calls to voicemail will get more from fixing lead response first.
A $2M company growing fast through acquisitions may need Scale sooner.
We place you using your Growth Readiness Assessment, the first call, and the data we gather in Foundation. We also check capacity.
Stable, moderate, and aggressive growth goals Same stage. Your goals.
Two companies in the same stage rarely need the same plan, so we build yours around where you want to go.
Some owners want to hold steady and protect their margins. Others want moderate growth, or they're going after it aggressively with new service areas, new services, or a bigger team.
Take two $5M companies that both want to reach $6M.
Company onePlans to expand into the next county.
Company twoWants to grow its plant health care program.
The goal is the same, but what it takes to hit that goal is completely different.
Every GROWth System stage includes a comprehensive base program that covers the major needs of companies at that stage. Beyond that, your program is built around your goals, your market, and your capacity, and we track your progress against those goals every month.
Powered by the Arborist Operating System (AOS) The technology behind tree care growth.
The Arborist Operating System (AOS) is how we fine-tune your marketing and turn it into a profitable revenue-generating asset: we bring in the right prospects at the right time in the right locations, help every lead get fast answers, booked estimates, and timely follow-up, and show you exactly which dollars produced each type of work.
GROWth Team (optional): trained people at every handoff
AOS Lead HubOne clean record per customer, from first contact to closed job to repeat work
AOS has three engines that drive growth for tree care companies, plus an optional GROWth Team that helps your people be a major part of your growth. All of it is supported by clean, verified lead data from our AOS Lead Hub.
- Demand EngineStep 1
Gets you found by the right customers, in the markets you want, for the work you want.
- Conversion EngineSteps 2, 3, and 5
Makes sure every good opportunity gets a fast response and a clear next step, and brings past customers back.
- Revenue IntelligenceStep 6, across every step
Shows which marketing produces quotable leads, booked estimates, and sold work, how profitable it is, and what to focus on next.
- GROWth TeamOptional, any stage
We train and certify your office staff to answer, qualify, book, and follow up consistently.
Underneath all of it is data from our AOS Lead Hub: one cleaned, de-duplicated record for every customer, from first contact to sold job and repeat work. It's why our AI tools give you answers you can trust. AOS works alongside the CRM you already use, so there's no new software for your team to learn.
How AOS worksStrategy, reporting, and check-ins at every stage A monthly review at every stage. The depth is what grows.
Every client, at every stage, gets a dedicated Client Success Manager (CSM), a Weekly Leads Report, a Monthly Leads Report, and a monthly one-on-one review. What changes from stage to stage is how much we get “into the weeds” and how far ahead we plan together.
| Momentum | Performance | Scale | |
|---|---|---|---|
| Weekly Leads Report and Monthly Leads Report | Included | Included | Included |
| Monthly review with your CSM | GROWth Check against your 90-Day Plan | Review against a 6-month growth strategy and KPIs | Review against a 12-month integrated growth strategy and KPIs |
| Progress against your goals | Monthly Leads Report and GROWth Check | Monthly Leads Report and dashboard | Monthly Leads Report and customized dashboard, by location and market |
| Quarterly | 90-Day Plan review | Strategy review | Strategy review |
| Yearly | Strategy planning session | Growth plan | 12-month growth strategy |
| Strategist support | Not included | Included | Included |
| Dashboard | Not included | Standard | Custom executive |
| Typical data maturity | Levels 1 to 2 | Levels 2 to 3 | Levels 3 to 4 |
Data maturity levels
- 1Where inquiries come from.
- 2Where leads slip away before the estimate.
- 3Which marketing produces sold work.Needs your CRM connected
- 4Marketing and sales data together for decisions about markets, services, and locations.
What we need from you We do our part. Here's yours.
Growth takes both of us, so here's what we ask of every client.
- Respond to inquiries quickly, with someone other than the owner answering the phone during business hours.
- Give us access to your accounts and your CRM, and keep the CRM current. The connected record is only as good as what goes into it.
- Meet with us every month and make decisions on time.
- Put the processes we recommend in place. We provide the SOPs and scripts; you implement them.
- Tell us when capacity changes, so we can shift focus instead of sending you work you can't take on.
How the GROWth System is priced Priced by what you're building.
We price by value and scope, so your monthly investment is set after the Growth Readiness Assessment and a call.
Your locations, markets, service lines, goals, and starting stage all shape the number. Ad spend and postage go straight to the ad platform(s) or the mail vendor with no markup, and our management fees don't change if your ads or other third-party spend goes up.
Client results Results that hold up year after year.
Right from the beginning, the TCMS team proved their worth by recovering my website and rebuilding it within 24 hours after my old hosting company ‘disappeared.’ Since then, they've delivered exceptional results year after year. I always tell other tree service owners that if they want the best results, just hire Tree Care Marketing Solutions and let them work their magic!
Daniel FosterGreen Vista Tree Care · Springdale, VAClient since 2017GROWth System questions The questions owners always ask
What is the GROWth System?
It's how we build and run marketing for established US tree care companies and connect it to your lead response, estimates, sold work, and repeat customers. You start by building your Foundation, then move month-to-month into Momentum, Performance, or Scale.
Can we start at Performance or Scale?
Yes, if your business is ready for it. Every client starts with Foundation, and your Growth Readiness Assessment, our first call, and the data from Foundation show which stage fits. Revenue alone doesn't decide it.
Why do tree companies stall around $2 million to $3 million?
That's where we most often see the owner stop being able to hold everything together personally. More crews, more estimators, and more calls mean leads and estimates slip through, and decisions get made on gut feel. The fix is a system that connects marketing, lead response, and sales data, so the business doesn't depend on one person's memory or capacity.
Do we have to sign a long contract?
No. After Foundation, everything is month-to-month. We've never believed that holding clients hostage to a long-term contract is a good way to build trust and an honest working relationship. And the fact that full-service clients stay with us for more than four years, on average, shows that it's not needed. A few program enhancements, like Storm Response Customer Care and Targeted Direct Mail, carry their own 6- or 12-month commitment separate from your GROWth System.
How often will we talk with you?
At least once a month, at every stage. You can always reach your CSM by phone, text, or email during business hours, and we respond within one business day (but usually faster than that!).
How long do companies stay at the Momentum stage?
Most clients spend no more than 12 to 18 months in Momentum before moving to Performance. We'll tell you when we think you're ready, and why.
Why don't you publish prices?
Because two companies in the same stage rarely need the same plan. We set your monthly investment after the Assessment and a call, so we're sure we're offering you the best solution for your unique needs, at a fair price, and with achievable outcomes.
What happens to our accounts if we leave?
They stay yours. Your website, domain name, and Google accounts are set up in your name (you simply grant us access to manage them), and you can export your data at any time.
Find your #1 growth blocker Ready to see where your growth is leaking?
The Growth Readiness Assessment shows where your company stands today and what's holding it back. It's free, with no strings attached. Or call 520-900-1226.