Targeted direct mail puts a printed postcard or gift in front of the homeowners most likely to hire you: the neighbors of a job you just finished, people who looked at your website, and households you choose by location, home value, and income. We design it, print it, mail it, and tell you who scanned or called from it.
Most direct mail sent by tree companies goes to every address in an area or along a mail carrier route, so a big share lands with people who don't own trees, can't approve the work, or just moved out.
You've probably seen how it goes. You pay for design, printing, and postage. A few calls trickle in, some from apartments, and nobody can tell you which card brought in which job. Meanwhile your crew spends a full day on a big removal on Maple Street, and the five houses closest to it never hear your name.
Now picture it
That same Maple Street job, with postcards landing next door the same week, telling the neighbors who did the work and who to call about the oak leaning over their own roof. A slow February when cards go only to homeowners in the towns and price range you want, and your phone buzzes when one of them scans the card. That's what targeted mail is for.
We decide who gets your mail based on where you just worked, who showed interest in your company online, and which households fit the work you want more of.
When you finish a job, we mail a postcard to the five closest homes. We usually set up two versions: a pruning card about how the trees look and how healthy they are, and a removal card about safety. It works best for work the neighbors can see, so pruning and removals are a better fit than plant health care.
Our Visitor ID and Ghost Leads service identifies some of the people in your service area who visited your website or ad landing pages without calling you, plus people searching for your services or your competitors who never clicked through to your site. Each one gets a postcard sent automatically the next day. More on how that works below.
Choose zip codes, towns, counties, or a radius around an address. Or go hyperlocal by selecting only the street you just drove down where you noticed signs of emerald ash borer (EAB) infestation on multiple trees. Then narrow the list by home value, household income, homeowners only, length of residence, age of home, and more. If you offer organic plant health care, you can even opt to send cards specifically to pet owners and families with young children.
People who just bought a house have trees they haven't had a chance to think about yet. We mail them early so you're the first tree company they hear from.
Upload past customers and unsold estimates as often as you like, and we'll get a card or a thank-you gift in front of them.
Most people who find your website or search for the work you do never pick up the phone or fill out a form. Visitor ID and Ghost Leads let you reach some of them anyway, by mail and by phone, while they're still deciding who to hire.
People in your service area who visited your website or one of your ad landing pages but didn't call or submit a form.
People in the zip codes you choose who searched for services you offer, or for your competitors, but never clicked through to your site. They may have read the AI answer at the top of the search page, watched a video, or visited a competitor. What we do know is that they were looking for work you do.
How it works
We can identify some of these visitors and searchers, not all of them, and we only share contact details verified within the previous seven days. Your office can call them too, and a fast follow-up wins more work than a slow one. Visitor ID and Ghost Leads is an add-on at Momentum, Performance, and Scale.
We design each piece, personalize it for every recipient, print it in full color on both sides, address it, and send it by first class mail.
4" x 6" and 5.5" x 8.5". We send the larger size most often because it's big enough to get noticed.
With the gifting option, you can send greeting cards and branded or personalized gifts, such as brownies, to thank a customer after a big job or a referral.
Names, addresses, and job details are merged into the design wherever we have them.
Each card can carry a dynamic QR code tied to the person it's addressed to. When they scan it, you get a text telling you who it was, so your office can follow up while you're still on their mind.
Where automation is possible, cards go out without anyone on your team touching them. With some CRMs, like HubSpot and Jobber, a change in job status can trigger the card. With other CRMs, sending takes a quick manual step.
Calls from your mail campaigns are tracked and appear in your Weekly Leads Report, so you can see exactly which campaigns bring in quotable leads.
Send five cards or five thousand; you always control how many cards go out.
We don't run Every Door Direct Mail (EDDM) campaigns, which go to every address on a carrier route. If that's what you're looking for, we're glad to recommend a company that does.
You pay postage at cost, every card goes to a household with a reason to hear from you, and the people planning your mail campaign know tree care.
You pay the real first-class postage, with no markup. Our management is a flat fee, never a percentage of what you mail.
Purchased lists come from public records, and records always lag behind moves, so some cards come back. If more than 10% of a list you bought from us comes back undeliverable within a year of purchase, we credit the difference toward future mailings. Vacant and seasonal addresses aren't covered.
Our Nearest Neighbor cards are worded deliberately, and a pruning card reads differently from a removal card because neighbors care about different things.
Direct mail is part of the Demand Engine, so we plan it alongside your website, Google Business Profile, and Local Services Ads, around your service area, your busy and slow seasons, and how much work your crews can take on.
Let's talk about which mail campaign fits your service area and the work you want more of.
Targeted Direct Mail is an enhancement in the Demand Engine, the part of the Arborist Operating System™ (AOS) that brings the right customers to you, and the campaigns available depend on your stage in the GROWth System™.
Every new client starts with Foundation, which sets up what your expected stage needs. Direct mail starts once you move into Momentum, Performance, or Scale, and the gifting option is available at all three. The direct mail program carries its own six-month commitment, while the GROWth System stays month-to-month after Foundation.
Nearest Neighbor cards for pruning and removal jobs, and mail to website visitors and Ghost Leads.
See MomentumEverything in Momentum, plus Neighborhood Blitz campaigns, new homeowner mail, and custom purchased lists for homes and businesses.
See PerformanceEverything in Performance. The monthly direct mail subscription is waived, and one new postcard design and campaign setup is included each month. Gifts are extra.
See ScaleThe limit at Momentum is on purpose. The neighbors of a finished job and people who already looked you up are the households most likely to call. Broad lists bring calls from people who've never heard of you, and we want your lead response and follow-up in good shape before you pay to generate more of those.
It depends on which campaigns you run and how many pieces you send. Postage is paid at cost with no markup, and purchased lists are priced per contact, so the price per contact drops as the list grows. We'll go through the numbers with you on a call, based on your service area and goals.
No. Neighbor names aren't available, so those cards are addressed to “Current Resident.” They can mention the street where you worked, such as “Did you see us working on your neighbor's tree on Maple Street?”
Calls from your mail campaigns are tracked, so they show up in your Weekly Leads Report next to every other inquiry, with what the caller wanted and whether anyone answered. Each card can also carry a dynamic QR code, and you get a text when someone scans it. On Nearest Neighbor cards, the scan alert shows the address, since that's the only detail we have.
Yes, and that's normal. Lists come from public records, which lag behind moves and other changes. Your Client Success Manager (CSM) will send you a Google Sheet to log returned cards, and we remove those addresses before the next mailing. If more than 10% of a list you bought from us comes back within a year, we credit the difference toward future mailings.
Yes. The direct mail program has a six-month commitment, and each location that sends mail needs its own subscription. That term applies only to direct mail. The GROWth System itself stays month-to-month after Foundation. See the direct mail terms.
Yes. At Performance and Scale, we can build business lists by business type, number of employees, annual sales, and years in business. Commercial work usually comes from relationships and outreach and is typically six to twelve months out, so treat mail as one part of a longer effort.
Yes. Upload your past customers and unsold estimates as often as you like, and we'll send them postcards, greeting cards, or gifts, depending on which program you choose.
No. EDDM sends a piece to every address on a carrier route, renters, industrial sites, and empty lots included. We target specific households instead, but we're glad to recommend a company that runs EDDM if you want it.
They're two ways to reach people who showed interest but never contacted you. Visitor ID finds people in your service area who visited your website or an ad landing page without calling or filling out a form. Ghost Leads finds people in your zip codes who searched for your services or your competitors but never clicked through to your site. We send you their contact details, and if you use Targeted Direct Mail, a postcard goes out to them the next day.
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Tell us where you want more work and what kind. We'll show you which campaign fits and what it takes to get the first cards out.
