About Tree Care Marketing SolutionsWe know tree care. We know growth.
Tree Care Marketing Solutions is a growth partner for established tree care companies across the United States. We were founded in 2008 and have worked only with tree care companies since 2013. We pair arborist knowledge with data, technology, and AI, so your marketing is measured by booked estimates, sold work, and profit.Built for Arborists by Arborists.
Tree care companies we work with Trusted by tree care companies that lead their markets
Our story: tree care marketing specialists Specialists by choice
We chose tree care on purpose, and we've stayed with it because specialists do better work. Monica and Jack Hemingway founded Tree Care Marketing Solutions in 2008. Jack had already spent his career in tree care, and Monica brought a Ph.D. in industrial and organizational psychology and statistics and a growing career in horticulture and landscaping.
In 2013 we made the decision that shaped everything after it: we would work only with tree care companies. You shouldn't have to explain a crown reduction to your marketing team, or why February is slow, or what a storm does to your phones. We already know.
That focus shows up in the details. It's in how we write about plant health care, how we plan campaigns around your seasons, your crews, and your backlog, and how we build websites that earn a homeowner's trust before your arborist ever pulls into the driveway.
Knowing tree care is where we start. The numbers are what make the difference.
We track your calls, forms, and texts by source, use AI to classify every lead (quotable or not, answered or missed, in or out of your service area), and turn what we find into decisions you can act on. You see which marketing brings in quotable leads and booked estimates, and, as your CRM connects, which brings in sold work.
Specialized
We live and breathe tree care marketing.
Strategic
Every tactic earns its place in the system.
Practical
Clear thinking, useful reporting, honest advice.
Invested
Your business outcomes are our measure of success.
Our purpose and mission Saving the world by saving the trees
Healthy trees need skilled arborists, and skilled arborists need profitable companies to work for. That's where we come in.
Our mission“To help established, professional tree care companies across the United States grow profitably, so quality tree work reaches more people and more trees stay healthy, beautiful, and safe.”
Our core valuesHow we show up
Five values guide how we work with your company and with each other.
Total Ownership
We hold ourselves to the highest standard, taking the initiative to fix issues before they impact others, and continuously improving our processes to deliver exceptional results every time.
Client Champions
We make decisions based on what will generate the best results for you, not what's easiest or most profitable for us in the short term.
Crystal Clear Communication
We tell the truth, even when it's difficult, because authentic partnerships require honesty.
Ever Forward
Ever Forward means never being satisfied with the status quo. We measure results, adjust strategies based on data, and continuously refine our processes to set the gold standard for tree service marketing.
Stronger Together
We recognize that our collective success far exceeds what any of us could achieve alone.
Meet the founders of Tree Care Marketing Solutions Deep marketing expertise. Real tree care roots.
Built by people who understand tree care from the ground up.
Monica Hemingway
Founder and CEO
- Connecticut Licensed Arborist
- Ph.D. in industrial and organizational psychology and statistics
- Author of The Ultimate Guide to Online Marketing for Tree Service Companies
- Host of The Tree Care Business Show
- Speaker
Monica leads strategy at TCMS and has worked in the horticulture, landscaping, and tree care industry since 2008. She is the former owner of Hemingway Horticulture. Her research training is why we treat your marketing as a measurement question: what's working, what isn't, and what to change next.
Read Monica's full bio
Jack Hemingway
Co-founder and Strategic Advisor
- Former arborist
- Previously owned a tree service in Connecticut
Jack has worked in tree care since 1990. He founded, ran, and sold his own tree care company, worked as a sales arborist for two well-respected tree services, and later managed a district for a large multi-location tree company. Today, he acts as an advisor to the team. You'll probably find him talking shop with owners at trade shows.
How we work with tree care companies You're never just another account
We like our clients, and we're invested in how their companies do. That's a big part of why they stay: our average full-service client has been with us for more than four years, and several for 10 or more years.
When your company grows, we celebrate with you. When something isn't working, we tell you and we fix it.
Here's what that looks like week to week:
- A dedicated Client Success Manager who knows your company, your services, and your market.
- A conversation with us at least once a month, plus a 90-Day Plan review every quarter.
- A Weekly Lead Report, so you see what came in, where it came from, and whether it was work you want.
- A reply within one business day (at most) when you reach out.
- The truth, even when it's not what you hoped to hear.
- Your website, domain name, and Google accounts set up in your name. They stay yours.
- Month-to-month after your Foundation is fully built, with no long-term contract.
Tree care industry memberships, awards, and credentials Backed by real arborists. Proven by real growth.
Our team includes a Connecticut Licensed Arborist and an ISA Certified Arborist, and we belong to the same tree care associations our clients do.
- A Connecticut Licensed Arborist (Monica) and an ISA Certified Arborist who reviews our content for accuracy
- A co-founder who owned and ran a tree service (Jack)
- Focused only on tree care since 2013
- Woman owned and operated
Memberships
- International Society of Arboriculture (ISA)
- Tree Care Industry Association (TCIA)
- Western Chapter ISA (WCISA)
- Arizona Community Tree Council (ACTC)
Awards
- TCIA Professional Communications Award (2015, 2017, and 2018)
- Business Visionary Award, NAWBO Tucson Chapter (2016)
- Editor's Choice: #1 Tree Care Marketing Agency, Top Marketing Agencies (2026)
- Service Excellence Award, Seven Figure Agency (2024)
FAQs about Tree Care Marketing Solutions Questions tree service owners ask about TCMS
Does Tree Care Marketing Solutions only work with tree care companies?
Yes. We've worked only with tree care companies since 2013, and only in the United States. Our clients are established 7- and 8-figure companies, mostly with ISA Certified Arborists on staff, and many are TCIA Accredited.
Are there arborists on your team?
Yes. Monica Hemingway is a Connecticut Licensed Arborist, and an ISA Certified Arborist reviews our content for accuracy as needed. Co-founder Jack Hemingway is a former arborist who owned a tree service in Connecticut.
How do you use data and AI?
We use AI to classify every lead your marketing brings in, then clean and de-duplicate that data so your reports reflect the inquiries you really get. That data drives your Weekly Lead Report, our monthly recommendations, and, as your CRM connects, a view of which marketing produces sold work. AI helps your team respond faster and more consistently, and your people stay in charge.
Where are you located?
Our headquarters is in Tucson, Arizona (5720 E Paseo del Cenador, Tucson, AZ 85750). Our team works remotely, mostly across the US, and we serve tree care companies nationwide.
What tree care owners say about working with usStraight from the field
We wanted to work with somebody who could really focus on what our industry provides. Knowing you were arborists and understood our industry was huge.
Ray BoychewOwner, Rayzor's Edge Tree Service · Stratford, CTWork with tree care marketing specialistsMeet the people behind your growth
You'll work with real people who know the tree service industry, know your numbers, and love trees. Meet them, or see what working with us looks like from the first call through the many years most clients stay with us.
