Google Ads put your tree company in front of homeowners at the moment they search for tree removal, trimming, or emergency help. We build and manage the campaigns, send every click to a page made specifically to convert leads into customers, and count only the leads you could quote.
Tree care keywords are competitive and expensive, and “tree removal” is the costliest of them.
You may have seen how this goes wrong. Calls come in from towns you don't serve. A stump-only call eats your estimator's afternoon. The report shows clicks and impressions, and nobody can tell you which calls became jobs. You spend the first month teaching the person running your account the difference between pruning and removal, and the budget keeps moving anyway.
Now picture January
Campaigns planned around your slow season instead of copied from May. A report that shows which calls came from your ads, which were quotable, and which became estimates. A team that already knows what plant health care (PHC) is. That's the version of Google Ads we build.
We build a separate campaign for each kind of work you want, send each one to its own page, and set the budget against what a lead is worth to you.
Tree service, tree removal, and trimming and pruning run as separate campaigns. People use those words differently, removal pays more and may deserve a wider area, and separate campaigns let us control spend by service. Plant health care gets its own campaign only if you offer it.
Each page has one next step: call or request a quote. It matches the ad, so someone who clicks “emergency tree removal” lands on emergency tree removal, with the phone number up front.
We target people physically in the places you serve and exclude the places you don't. Google removed one of its exclusion options in 2023, so we also add the towns you don't serve as negative keywords.
Most owners don't want stump-only calls, so we usually don't advertise stump grinding on its own.
Call and form tracking is in place before any campaign runs. We classify every lead and count only the quotable ones: a person in your service area asking for a quote for a service you provide.
We ask for your close rate, average job price, and margin, then work out what you can pay for a lead and still profit. We raise budgets gradually, and only when search volume and cost per click support it.
Google requires advertisers to verify their identity and business, and pauses accounts that don't finish. We start it when we begin working together and tell you exactly which documents to send.
Your Weekly Leads Report lists every inquiry: where it came from, what the person wanted, and whether anyone answered. Performance adds a standard dashboard, which is live with our first clients and rolling out to more. Revenue by source depends on connecting your CRM, so for now we estimate with your average job price and close rate.
You pay Google directly, we charge a flat fee, and we tell you the minimum before you start.
The minimum: $2,000 per campaign in ad spend.
That money goes straight to Google, and TCMS keeps none of it. Below that, a campaign can't collect enough clicks for Google's system to learn and for us to optimize, so your cost per lead ends up inflated and your profit takes the hit. A $500 budget won't be enough, and we'd rather tell you now.
Our management is part of your monthly investment and stays the same whatever you spend, so we have no reason to push your budget up.
Your Google accounts are set up in your name and stay yours.
If we work with more than one company in your market, we manage Google Ads for each so they don't compete against each other in the auction. Confidential information never crosses between clients.
We can't guarantee lead volume or cost per lead. Results depend on marketing plus your response, sales process, capacity, pricing, and market. Google Ads can't fix a phone nobody answers or an estimate nobody follows up on, which is why Momentum starts there.
The Growth Readiness Assessment takes about five minutes and shows where your company loses work between the click and the booked estimate. Or call us and talk with people who know tree care.
Google Ads belong to the Demand Engine, the part of the Arborist Operating System™ (AOS) that brings the right customers to you, and we actively manage them from the Performance stage.
Every new client starts with Foundation, which sets up what your expected stage needs. For companies heading to Performance or Scale, that includes Google Ads. After the Foundation is in place, you move month-to-month through the stage that fits your business.
Your existing Google Ads keep running. We don't add campaigns or landing pages, and we don't optimize them on an ongoing basis.
See MomentumWe manage and optimize your campaigns, analyze call and lead quality, and review how leads get answered. You get monthly recommendations in plain English.
See PerformanceEverything in Performance, planned across locations, markets, and service lines.
See ScaleThe limit at Momentum is on purpose. If leads slip away after the click, more clicks only buy more lost leads. We fix lead intake and follow-up first, so the next dollar you spend on Google pays you back.
Want pay-per-lead ads from people ready to hire?
Tree Care Marketing Solutions' efforts greatly increased our online presence with a much more cost-effective solution which is yielding better than expected results and, best of all, it's freed me up to grow the business.
Matt BartelmeOwner, Barts Tree Service · Danbury, CTClient since 2013At least $2,000 per campaign in ad spend, paid directly to Google. Above that, the right amount depends on what a lead is worth to you: your close rate, average job price, and margin. We recommend a budget for each campaign instead of asking you to pick one fixed number, because capping a campaign below what the data supports limits your results. Try the Google Ads Budget Calculator to see what your numbers suggest.
A quotable lead is a person in your service area asking for a quote for a service you provide. All three have to be true. If you turn the lead down, or you're booking estimates so far out that the person declines to schedule, it still counts as quotable. That points to a capacity or process issue in the business, and we measure it so you can see it.
We carefully target Google Ads to exclude likely non-customer groups where possible. Local Services Ads don't offer this kind of targeting, so there the service area and job types do the work.
Your budget is the most Google can spend, and your ad spend is what Google charged. Spend runs lower when too few people search for your keywords, which happens in winter and in economic slowdowns, or when new ads haven't been fully optimized yet. We also move budget between your campaigns through the month as search volume and cost per click change, staying within your total.
Google changed its location settings in 2023 and removed the option to exclude people who show interest in places you don't serve. Someone standing in your service area can now search for tree service in the next county and still see your ad. We add the towns you don't serve as negative keywords, which catches searches that name the town. Send us a list of places that slip through and we'll add them. Calls from people who find your website through regular search can't be blocked this way, and your Weekly Leads Report shows which source each call came from.
Bidding on your name as a keyword is allowed. Putting your name in the visible ad text to mislead people breaks Google's Misrepresentation policy. Competitors often do it by accident through automatic keyword insertion. We'll walk you through reporting the ad, and a firm note to the competitor usually gets it removed.
If Google asks, yes, and Google pauses accounts that don't finish, so we start it when we begin working together. Expect to send a business registration document and a government ID for an authorized representative. The name and address on your documents have to match your payments profile. We tell you exactly what to send.
You pay Google directly for ad spend, with no markup. Our management is part of your monthly investment and is a flat fee, never a percentage of spend. Your Google accounts are set up in your name and stay yours.
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Before you spend more on clicks, find out where leads are slipping away after them. The Growth Readiness Assessment shows where your company loses work between the first call and the booked estimate, so you know whether Google Ads or lead follow-up will pay you back first. Or talk with us about a campaign budgeted from your own close rate, job price, and margin. Call us at 520-900-1226 if you'd rather talk.
