Multi-location tree service marketing Grow into new markets without losing sight of what's working
Scale is the GROWth System™ stage for larger tree care companies that are adding locations, buying other companies, or expanding into new markets and services. We run your marketing as one consistent system across every location, connect every lead to the jobs and dollars it generates, and give your leadership team a dashboard that shows each market's progress against its goals, so you can grow without losing control.
Tree care companies we work with Trusted by tree care companies that lead their markets
Why marketing breaks as tree companies grow Every new location adds revenue. It shouldn't add chaos
At this size, revenue isn't the hard part. Complexity is. Another location means another market, another manager, and another pipeline to watch. A new service line brings different buyers and different margins. More people sit between you and the customer, and you can't be in every important conversation anymore.
Here's what leadership teams tell us at this point:
Each location has its own website, Google profiles and way of doing things.
We bought a company last year, and its leads dropped off after the transition.
I get reports from three places, and none of them agree.
I can't compare one market to another, so I can't decide where to invest next.
By the time we see a shortfall, the quarter's over.
The national and private-equity-backed companies are moving into our area, and they have bigger budgets.
The losses are small and spread out: a little in every market, every month. Leads slip through when a location's office is short-staffed. Ad dollars go where the work isn't profitable. An acquisition pays off slower than it should.
Now picture it running as one connected system:
- Every location's leads, estimates, and sales show up in one place, side by side, from one connected record, so the numbers agree.
- Each market's progress against its goals is in front of you every month, while there's still time to act.
- A new acquisition keeps its phone ringing from the day it joins you.
- Your brand looks and sounds the same in every market, with local content for each one.
- Your marketing budget moves toward the markets and services that earn the most or return the greatest profit.
- Every month, your leadership team reviews progress against a 12-month growth strategy with people who know tree care.
That's what Scale is built to do.
What the Scale stage includes More reach, more markets, and one view of all of it
Everything from Performance keeps running: your website, local search, Google Business Profile, reviews, Local Services Ads, Google Ads, email marketing, fast response and follow-up on every inquiry and estimate, customer programs, and your Weekly and Monthly Leads Reports. Scale connects all six steps of the customer journey, by location and service line, and adds four things on top.
An executive dashboard built around your metrics
We customize it with the numbers your leadership team cares about, by location and by market, including progress against your goals. With HubSpot or Jobber, each lead ties to its quote and sale value automatically. With other CRMs, we match a monthly export of your estimates and sales to your leads for you.
How Revenue Intelligence worksMore reach in every market
Advanced SEO and AI search optimization, two new pages or articles every month, and enhanced Google Ads campaigns. Add Targeted Direct Mail, and we waive the monthly fee for postcard campaigns and include one new postcard design each month. Ad spend and postage are paid directly with no markup.
Room for more locations
Management of a second location's Google Business Profile and reviews is built in. As you add more locations, we add them to the same system.
Strategy for the next 12 months
Your Client Success Manager (CSM) and a marketing strategist work with your leadership team on a 12-month integrated growth strategy and KPIs, and evaluate progress against it every month.
All six steps of the customer journey, for every location
Marketing through tree service acquisitions Buy the company. Keep the leads coming
The months after an acquisition are when leads get lost. Phone numbers change, websites go dark, Google profiles get merged the wrong way, and nobody notices until the calls slow down.
We plan the marketing side of the transition with you. We keep tracking in place so you don't lose the history, set up the acquired location's Google Business Profile and reviews inside your system, and bring its website and listings under your brand when you're ready. The acquired company's leads join the same connected record as the rest of your locations, so you can see what the acquisition is producing.
Your website, domains, and Google accounts stay in your company's name.
Repeat customers across every market Every location has customers worth keeping
The bigger the company, the bigger the list of past customers, and the more work goes untouched. At Scale, recurring care programs, email, Storm Response Customer Care, and referral programs run across every location, and you can see how much of each market's work comes from existing customers. Add Database Reactivation to bring back old estimates and lapsed customers, location by location.
Tree service marketing strategy for leadership teams Strategy your leadership team can act on
Every month, your CSM meets with you to check progress against your 12-month growth strategy and KPIs. A marketing strategist joins when the work calls for it. When the numbers say something needs to change, we build a new strategy with you. Each quarter we review the strategy together, and once a year we plan the next 12 months.
You also get the Weekly Leads Report and a Monthly Leads Report by email, so the people who don't log in to a dashboard still see what matters. Between meetings, we're available during business hours by phone, text, or email.
- 1Leads by location
- 2Quotable rate
- 3Booked estimates
- 4Progress against goals
- 5Sold work by source, where your CRM is connected
Is the Scale stage right for you? Built for companies growing across markets
Scale usually fits tree care companies at about $5M or more in annual revenue, although revenue is only a guide. A larger company still needs the processes to support Scale, and we'll tell you honestly if it isn't there yet.
A good fit if
- You run more than one location, or plan to open or buy one
- You're expanding into new service areas or adding new services
- You’re looking for aggressive growth (without losing what’s made you successful so far)
- Your leadership team needs revenue by location, market, and service, not just lead counts
- Your office teams answer, follow up, and consistently track work in a CRM
Probably not yet if
- Leads still get missed or estimates go out with no follow-up (that's what we address at the Performance stage)
- You want to grow, but not across new markets, locations, or services
- You're just trying to stay at the level you are now, without any plans for significant growth
You don't need to know your GROWth System stage before you talk to us. We work it out with you during an online consultation, and fine-tune the details as we build your Foundation.
Add the GROWth Team Consistent lead handling in every office
More locations usually means more people answering phones. The GROWth Team trains and certifies your office staff as Tree Care Growth Coordinators, with scripts, standard operating procedures, workflows, and CRM training, so every location handles leads the same way. It's optional, can be added to any stage, and we're accepting pilot participants now.
What tree care leaders say about working with TCMS A partner that understands our industry
We specifically chose Tree Care Marketing Solutions because they have arborists on staff and industry experience. They understand our services, what our customers need, and what our industry needs.
Jenn AtkinsonOperations Manager, Riverbend Landscapes & Tree Service · Northern VirginiaIt changed not only the leads coming in, but also our image. Our company definitely would not be where it is without TCMS's help. It really transformed the company.
Ray BoychewOwner, Rayzor's Edge Tree Service · Stratford, CT
Scale stage FAQs Questions leadership teams ask about the Scale stage of the GROWth System
Can we start at Scale?
Every new client starts by building out a solid Foundation that supports the work that comes next. If your company fits Scale, that's what we build toward during Foundation, and you move into Scale when it's done.
How do you handle multiple locations?
Scale includes management of multiple Google Business Profiles and review accounts. Each location is set up and managed as its own account inside your system. If you add more locations, we manage those too.
Our locations use different CRMs. Is that a problem?
No. You keep the systems you have. HubSpot and Jobber connect both ways. For other CRMs, we send lead details in and match a monthly export of estimates and sales to your leads, so your dashboard still shows revenue by source. It updates monthly instead of in real time.
Why will your numbers agree when our current reports don't?
Because every report draws on one cleaned, de-duplicated record for each customer, across every location. Touchpoints and unique inquiries are counted separately, so a homeowner who calls twice and fills out a form doesn’t count as three disconnected “leads”; they’re merged into one record with three touchpoints. That data from our Arborist Operating System™ (AOS) Lead Hub underlies all of your reports.
What happens to an acquired company's website and Google profiles?
We plan that with you before the transition. Tracking stays in place (or gets added if they don’t yet have it), the Google Business Profile and reviews come into your system as separate entities, and the website moves under your brand when the timing makes sense.
Who will we work with?
You’ll work with a dedicated US-based Client Success Manager who knows your company, backed by a marketing strategist and our paid search, web, AI/ops, and content teams. And you'll never have to explain tree care to us.
Is there a long-term contract?
No. After the Foundation is built, Scale is month-to-month. A few enhancements are offered as separate services, such as Storm Response Customer Care, and those may have a minimum term requirement; we’ll always let you know up front if that’s the case.
What does Scale cost?
Scope at this stage depends on your locations, markets, goals, and so much more. We’ve found that the fairest way to handle it is to determine the appropriate level of investment after we fully understand your company and what you’re trying to accomplish. You only pay us for the services we provide. Ad spend and postage are always paid directly to the provider with no markup from us.
Plan your next stage of growth Let's build a system that scales with you
Tell us about your company and where you want to be in a year. We'll tell you honestly whether Scale is the best fit for you right now and what we'd tackle first to help hit your target.