Built for arboristsby arborists
520-900-1226Find your #1 growth blocker

Pricing transparency, built for tree care

Give homeowners the price range they came for.

The TCMS Pricing Estimator answers the first question on your website, then hands you a lead with the job details already filled in.

Talk through my pricing Try the live demo
Estimate: a ballpark based on homeowner answers.Quote: the price after your arborist sees the job.
Tree care professionals discussing a property estimate outside a home
Built around your pricing
Homeowner viewTree removal

Can equipment reach the tree through the gate?

Yes, clear accessLimited access

The result explains what can move the estimate.

The first question on the job

Homeowners look for a rough price first. A blank page sends them somewhere else.

Most people leave a website within a minute when they cannot find what they came for. For tree care, that first question is usually how much the work may cost. When your site gives them a clear starting point, you keep the conversation on your terms.

Many home service businesses that publish pricing report 3 to 5 times more leads. The estimator gives homeowners a ballpark without promising a final price before an arborist sees the job.

Talk through my pricing

One tool, two better experiences

It does what you already do on the phone, even when no one is there to answer.

Homeowner side

Clear price context, right on your website.

01
Choose the serviceThey pick what they need, such as removal, pruning, palm trimming, stump grinding, or another service you offer.
02
Answer the questions you already askSize, access, nearby structures, condition, debris, and other details can shape the range.
03
Share contact details to see the estimateThe homeowner gets a clear reason for every field, then sees a ballpark range with an explanation.
04
Move to the next stepThey can book a site visit for a detailed quote and receive a copy of their estimate by email.
Owner side

Better lead details before the first callback.

01
Get the lead immediatelyAn email arrives with the service, answers, and contact details, so you know what they need before you call.
02
Spend time on better conversationsThe people who contact you have already seen the ballpark. Price shoppers can rule themselves out before a site visit.
03
Use it in your sales processSend people through the estimator before a site visit, then use follow-up emails for people who need more time.

The proof is the live experience

See how a homeowner moves from questions to a clear next step.

Every question, photo, explanation, video, and color can be customized. The work starts with your pricing logic, not a generic calculator template.

Live demoExplore the homeowner flow below

The displayed result is an estimate. Your arborist still gives the detailed quote after seeing the job.

Done for you by arborists

We build it around how you price, then test it before launch.

Your team does not have to learn or operate another platform. We ask the right questions, build the decision logic, make the website changes, and keep the estimator running.

01

Pricing interview

We send a spreadsheet, then walk through how you price each service on a recorded call. Crew time, equipment, access, cleanup, minimums, and other factors all have a place in the conversation.

02

Build and test

We build the logic from your answers and run realistic scenarios on a private page. You review the ranges until they look like what you would expect before an arborist sees the job.

03

Add the education layer

Photos, explanations, and optional videos help homeowners understand why trunk diameter, access, stump depth, or another factor changes the estimate.

04

Make the website changes

We update service-page calls to action so visitors can choose between an instant estimate and an arborist quote. We also set up the page to show when people use Google’s online estimates filter.

05

Launch and tune

When real leads come in, we keep refining the ranges as needed. You do not have to operate another piece of software.

Start with a pricing conversation

Built for the details of tree work

The estimator can account for the factors that make a tree job a tree job.

Tree-specific questions. Your own logic.

Each estimator is configured for the services, service area, and pricing process you use. It can collect the job details your team needs while giving homeowners a better explanation of what changes the price.

  • Tree removal, pruning, palm trimming, stump grinding, PHC, and other services you sell
  • Species or species groups, including palms and fruit trees when relevant
  • Trunk diameter, height ranges, or number of trees
  • Front-yard or backyard access, gate width, and equipment access
  • Proximity to houses, lines, pools, canals, and other structures
  • Tree condition, time since last pruning, debris haul-off, and minimum job price
  • Stump size, grinding depth, and add-on work
  • ZIP-code service areas and early exits for emergency or unpriceable jobs

Why this belongs on your site now

Price information is becoming part of how homeowners find a company.

Google now offers an online estimates filter in US local search. Homeowners also ask AI assistants for a rough price before they choose who to call. Your website needs useful, readable pricing context to take part in those conversations.

Signal 01

Online estimates in Google

A business without an online estimate does not appear when someone turns on that local-search filter.

Signal 02

Pricing that homeowners can understand

A clear range with real factors is more useful than an unexplained number or a request to wait for a callback.

Signal 03

More context for your follow-up

When the lead reaches you, the first conversation starts with the service and conditions they already shared.

What changes for your team

More useful calls. Fewer wasted site visits.

01

Give visitors a reason to stay.

Answer the price question while their interest is high instead of sending them to a generic request-a-quote form.

02

Set the ballpark early.

Homeowners who expected a low price can see realistic context before a crew is scheduled for a site visit.

03

Explain what drives the number.

Learn-more content can show why access, DBH, cleanup, or conditions make a job cost more.

04

Keep the first response informed.

The lead notification gives your office the service and job details before you return the call.

Simple pricing for real build work

A pricing estimator built around your business, not a one-size-fits-all widget.

The setup fee covers the pricing interview, build, testing, education content, and website changes. The monthly fee keeps the estimator running and sending lead notifications.

Talk through what your setup includes

TCMS Pricing Estimator

Your pricing. Built, tested, and supported.

One-time setup fee$997
Monthly subscription$120
  • Unlimited estimator leads
  • Pricing interview and custom build
  • Private testing against realistic scenarios
  • Website calls to action and ongoing lead notifications
Questions owners ask

Clear answers before you decide whether this belongs on your site.

Every job is different. How can I put a price on it?

You already give ranges on the phone, one call at a time. The estimator asks the same type of questions about size, access, closeness to a house or lines, and stump work. It returns the same kind of range.

  • A wide range tells the homeowner the job varies.
  • Storm damage and unusual work can route to a call instead of producing a number.
  • More questions can narrow a range when you need more detail.
They will see the big number and run.

People read a range from the low end, and the high end explains what pushes the price up. The comparison is your range against a blank page. A visitor who leaves at the top number was unlikely to book, and it is better to learn that before a site visit. If a range feels too wide, we can add questions and tune the logic.

Will showing prices attract bargain hunters?

Price shoppers can leave earlier, before they cost you a site visit. A homeowner expecting a low price for a removal sees reality before calling. When your pricing reflects Certified Arborists, insurance, equipment, or full cleanup, the estimator can explain why those details matter.

If they can get a price online, why would they call?

The estimator handles early qualifying questions. The site visit still closes the job. Homeowners who call after seeing a range arrive with a clearer understanding of the job and the next step toward a detailed quote.

What if the on-site price is different?

The homeowner sees that the result is an estimate, not a quote. They also see the factors that can move the number. When real jobs reveal that a range needs a correction, we adjust the logic.

Can competitors copy my prices?

They see a range, not a price for a specific job. Owners already know roughly what competitors charge. A competitor who undercuts still has to deliver the job at that price.

My site has been fine without it. Why add it now?

Google’s online estimates filter is available in local search. A business without an online estimate does not appear on that filtered list. AI assistants also need pricing information they can read when they help people compare companies.

I price by crew time and equipment, not by tree.

We build the logic around how you price, then test realistic scenarios until the output looks like what you would expect to quote. Tree-specific questions simply gather the details your pricing system needs.

What about storm and emergency work?

Those jobs are usually left out of the estimator and routed to a call. You stay in control of the exceptions that need an arborist or crew lead to assess the work directly.

How much work is this for me?

You take part in a recorded pricing interview and review the test results. We build the estimator, add the education layer, make the website changes, and keep it running. Timing depends mostly on how quickly your pricing is settled.

Start the pricing conversation

Give homeowners a clearer starting point. Keep your detailed quote where it belongs.

Tell us about your company and website. We will call to talk through how you price, what you want to include, and whether the estimator is a fit for your sales process.

520-900-1226

Talk through my pricing

We call to talk through your pricing, and we need your website to set up the estimator.

Your information is sent securely to the TCMS team. We use it only to follow up about the Pricing Estimator.

You're on the list!

Your GROWth Report arrives once a month. Add my address (monica@teamtcms.com) to your safe senders so it reaches your inbox. If you don't see it, check your junk folder or the Gmail Promotions tab. Some email providers put it there by mistake.

To your success,
Monica

Read past issues