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Get found
You see
Demand EngineUsInquiries by source, service and town
Tree service marketing for established companies Your crews and work are great. Your marketing hasn't kept up
Momentum is the GROWth System™ stage for established tree care companies, usually around $1M to $2.5M, whose online presence and tracking haven't kept up with the work. We build a website that gets your phone ringing and an online presence homeowners trust. Then we show you where your calls came from and whether they got answered, so the company is ready for what comes next.
Tree care companies we work with Trusted by tree care companies that lead their markets
Why established tree companies stall Tired of not knowing where your next job is coming from?
Referrals keep you busy, but you're not sure what else is working. If two or more of these sound like you, you're in the right place.
Most of your work comes from referrals, and that's all you know about where it comes from.
Your website is years old, and nobody's touched it since.
Reviews show up when a customer remembers. There's no system to consistently get reviews.
You pay for marketing, but you couldn't say which parts drive profitable leads.
You know you miss calls. You just can't tell how many or whether they were likely to be quotable leads.
Meanwhile
A homeowner with a broken limb hanging over her roof is searching for someone to safely remove it right now. She skims a few companies and calls the one that looks most trustworthy. When it isn't yours, nobody tells you. There's no notice for the job you never heard about.
Now picture a different day
Your online presence consistently brings in calls and form fills. AI recommends your company. Your Google listing is complete and full of recent reviews. One report lands in your inbox that shows where your leads came from, what they were looking for, and whether they got answered. You spend less time wondering and more time running the company.
Why Momentum comes first Build it now and build it right, before the company outgrows you
At this size, you probably are the system. You're doing estimates evenings and weekends to keep the pipeline full. Returning phone calls and messages after a full day of work. Keeping track of customer payments, answering crew questions, checking equipment maintenance logs, and trying to put it all into some sort of organized format. It works, for now.
But by the time you hit about $2 million to $3 million in revenue, we usually see that falling apart. There's simply too much for one person to keep track of, and leads start slipping without anyone noticing what's happening – until the phone stops ringing. Companies that already have accurate tracking and lead data, a systematic lead handling process, and a weekly view of every inquiry received handle that transition far better than companies that try to build it on the fly.
That's why Momentum is the first stage in the TCMS GROWth System. Our goal is to save you money while strengthening and extending the Foundation you've already built. Spending more on expensive Google ads or a splashy "modern" website before you really know your numbers and your phone consistently gets answered just wastes your money faster.
What the Momentum stage includes What homeowners see before they ever call you
Momentum covers the first two steps of the customer journey: getting found and getting answered.
Get found
Local SEO and a complete, current Google Business Profile, so you show up for the work you want in the towns you serve. We also make sure AI search tools have consistent information to pull from across all sources.
Turn visits into calls
A new website built to sell your services, then tuned over time so more visitors pick up the phone.
Fill the calendar sooner
Local Services Ads (where your company qualifies to be Google Verified). We manage the campaign targeting, budget, exclusions, assets, and hours; your ad budget goes straight to Google.
Earn trust
We ask your customers for a review after every job and answer each review. Every month you get a new local page or article, reviewed by an arborist when the topic needs it.
Know your leads
The Weekly Leads Report and Monthly Leads Report show you everything you need to know about your lead pipeline.
Where Momentum sits in the customer journey
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Respond and qualify
You see
Conversion EngineUs + your teamWhat was answered, missed and worth quoting
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Book and follow up
You see
Conversion EngineYour team + usLeads in follow-up; booked estimates as CRM data connects
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Win the work
You see
Your teamSold work tied to its source
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Keep and grow customers
You see
Conversion EngineUs + your teamShare of work from existing customers
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Know what works
You see
Revenue IntelligenceUs + your leadershipWhere the next dollar should go
Weekly Leads Report Finally, know where your calls really come from
Every week we email you a report on the inquiries we can see: where each one came from, what the person wanted, and whether anyone answered. You stop guessing which marketing is working.
What the report tells you about every lead
- Quotable or not
- Spam, blocked from calling any of our clients again
- During or after business hours
- Phone answered or not
- Service requested
- In or outside your service area
- New or existing customer
- Estimated lead value
Your first report starts showing up in your inbox every Monday as soon as tracking is live, usually within two weeks of you giving us account access. Every month, your Client Success Manager (CSM) walks through the Monthly Leads Report with you and checks your progress against the goals in your 90-Day Growth Plan.
View the full-size Weekly Leads Report
Signs you're ready for Performance How you'll know it's time for the next stage
Most clients spend no more than 12 to 18 months in Momentum before moving to Performance. Your CSM will raise it with you when these start to show up:
- Leads come in steadily, and the question has shifted from "are we getting calls?" to "which calls turn into sold work?"
- You've added crews or estimators, and you can't personally track every lead and estimate anymore.
- Estimates go out and some go cold without follow-up.
- You're ready to put real money into Google Ads and want to know what it returns.
- You want to sell more to the customers you already have.
Revenue is only a guide. We also look at how quickly leads get answered, whether they get followed up, and whether you know your numbers.
What you can count on Month-to-month. Your accounts, your name. A real person who picks up
No long-term contract
After Foundation, everything is month-to-month. Stay as long as you see value.
(Full transparency: the #1 reason clients leave is that they get acquired by a larger company or a private equity-backed platform.)
You own it
It's your website, domain, Google accounts, and ads accounts. They're in your name from Day 1, you have full access to everything, and you can export your data any time you want.
A dedicated CSM
A real US-based person who knows your company, your services, major competitors, growth opportunities, internal processes, and goals. Contact them by phone, email, or text; if they can't answer right away, we promise to respond within one business day or less.
Built by arborists
A CT Licensed Arborist and an ISA Certified Arborist on the team.
Your rhythm
- Weekly
Weekly Leads Report every Monday morning
- Monthly
GROWth Check, a one-on-one with your CSM, plus your Monthly Leads Report and a check on progress against your goals
- Quarterly
90-Day Growth Plan review and new plan development
- Yearly
Strategy planning session looking at the bigger picture
What tree care owners say about working with TCMS Straight from the field
It changed not only the leads coming in, but also our image. Our company definitely would not be where it is without TCMS’s help. It really transformed the company.
Ray BoychewOwner, Rayzor’s Edge Tree Service · Stratford, CTI don’t understand – and I don’t want to understand – how marketing works or how Google works. All I want to see is the results from our investment. We clearly see those results because we get lots of calls. TCMS has totally met our expectations.
Bobby GatesOwner, Godspeed Tree Service · Winston-Salem, NCThe Zoom meetings were great. They were very helpful with my questions and guided me through the whole process.
Jeff Van MeterOwner, Top Notch Tree · South Shore, MA
Is the Momentum stage right for you? We work with a specific kind of tree care company
Momentum is for owners who want to grow and are ready to take marketing off their plate.
A good fit if
- You run an established company, around $1M to $2.5M, with solid crews and happy customers
- Your website, Google presence, reviews, or tracking are weak, inconsistent, or unmeasured
- Someone other than you answers the phone during business hours (or you’re committed to hiring that person right away)
- You'll share account and sales data access, meet with us every month, and respond to questions within a day or two
Probably not yet if
- You want the lowest monthly fee, a quick fix, or only one or two marketing services
- You still answer every call and write every estimate yourself
- You want full control over all aspects of your marketing or prefer to do it yourself
- You're not interested in growing
You don't need to know your GROWth System stage before you talk with us. We work it out with you on the first call, and we confirm it as we build your Foundation.
Enhancements available at the Momentum stage Add what fits, when it fits
Targeted Direct Mail
Postcards sent to the 5 nearest neighbors after every pruning or removal job, or to website visitors we can identify. Postage is paid directly with no markup.
AI chatbot and instant response
A chatbot trained on your business to answer visitor questions and immediately text back missed calls (offered when your website traffic and/or inbound call volume justifies it).
AI Pricing Estimator
Give visitors a ballpark price range for the exact work they’re interested in. Those who call after that are much more likely to hire you.
Storm Response Customer Care
Show you care and build stronger relationships by taking care of customers before and/or after severe weather events.
GROWth Team
Fill gaps in your lead handling and call answering with a trained Tree Care Growth Coordinator. Your staff, our training, certification, and ongoing coaching. Now accepting pilot clients.
Momentum stage FAQs Questions owners ask before they call us
Am I locked into a long contract?
No. After Foundation, Momentum is month-to-month. A few program enhancements, like Storm Response Customer Care, carry their own 12-month commitment.
Do I need a new website?
Yes, and we build it. During Foundation, we build it alongside your current one so there's no downtime, then redirect from the old to the new site at launch.
What happens to the Google Ads I already run?
They keep running. We start optimizing and adding campaigns at Performance, but we’ll leave your current campaigns running if they’re generating a positive return.
How long will we stay at the Momentum stage?
Most clients spend no more than 12 to 18 months here before moving to Performance. Some stay longer because Momentum is a better fit for their goals.
Do I have to change my CRM or learn new software?
No. The Arborist Operating System™ (AOS) is how we work, not software for your team to learn. It runs alongside and connects (if possible) with what you already use.
What does Momentum cost?
We price by value and scope after the Growth Readiness Assessment and an initial consultation. Each client has different needs and goals, and often comes to us at different readiness levels. If we posted one set price, it wouldn’t be right for 99% of companies. Ad spend and postage are always paid directly, with no markup. See how we price.
Do you only work with tree care companies?
Yes. We were founded in 2008 and have focused exclusively on tree care since 2013.
Find your #1 growth blocker Ready to build Momentum?
Take the free Growth Readiness Assessment (you'll get a report showing where your company's growth potential is blocked and what to do about it). Then schedule a call with a Growth Strategist to go over your results and see if we'd be a good fit to work together.