Digital Strategies Blog & RESOURCES
Quick Reads
What's New & What to Do About It
Google Reviews Now Ask You To Rate Tree Service Prices
There’s now one more reason to ensure that your tree service offerings and associated prices – as well as the unique value you bring to customers – are crystal clear. Google Reviews now asks customers to specify the service they received and rate how they feel about the price they paid for tree work.
LSA Leads & Budget: Why Review Activity Matters More Than You Think
Think a higher LSA budget will get more leads? Not necessarily. Instead, Google’s LSA ranking prioritizes review velocity over budget. Tree service companies consistently generating new reviews get more leads at lower costs. Learn why review activity matters more than budget.
Fake Google Ads Are Stealing Login Credentials
Discover how fake Google Ads are stealing login info, running up huge ad spend, and locking you out. Learn what you can do to protect your tree care business.
Did Your Website’s Google Impressions Just Crash?
Around September 11–14, 2025, Google made a measurement/reporting change that caused reported impressions in Google Search Console (GSC) to tank. Don’t worry, it’s not a ranking crash! In fact, your average position in GSC probably went up. This is simply a change in how/what data Google is reporting.
Citations Are ‘Table Stakes’ for Tree Service Businesses
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
Blog Articles
Are you making any of these common Mailchimp (email marketing) mistakes? And what SHOULD you be doing instead? If you hate email marketing, don’t do it consistently, or can’t get it to “work”, then this article and video will show you how to overcome the mistakes and make it easier and more effective.
Read the article
As a local service company, your goal is to bring in business from tree care customers within your local service area. Here are 6 simple (but often overlooked) things you must do on your homepage to bring in more local leads and convert them into customers (plus 4 bonus tips).
Read the article
Frustrated that your tree service business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.
Read the article
When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.
Read the article
Most tree care company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.
Read the article
You may have heard that “SEO is dead.”
Don’t believe it.
Although the latest search algorithms have reduced the impact of “old fashioned” search engine optimization (SEO) techniques, like using keywords and link exchanges, good SEO still makes a huge difference. We cut through the crap and give you the straight story.
Read the article
Our websites, social media accounts, email addresses, Angie’s List profiles, etc. are important assets for the business (just like our people) and are vulnerable to “injury” if we don’t make online safety a priority. So how do you identify risks and take reasonable precautions?
Read the article
You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?
Read the article
You need more than just a pretty tree service website, it has to deliver business results. And you need a website designer who can do that. Here are the top 10 questions to ask any designer before deciding to hire them.
Read the article
There are only 2 reasons you’re not getting more customers. That’s right – only two. But they can make or break your business. Discover what they are and how to overcome them to bring in more business today.
Read the article- « Previous
- 1
- 2
- 3
- 4
- Next »
The Tree Care Business Podcast
Business Growth Tips from Industry Experts
This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!
Get Your Monthly GROWth Report
A FREE newsletter for the tree service industry describing what's new and relevant in online marketing, what it means for your business, and what to do about it
Marketing Ideas for Every Month of the Year!
Get your free download with monthly holidays to celebrate (you probably haven't heard of some before!), marketing ideas for specific days of the month, and topics to focus on each month to increase online visibility, engagement, and lead generation.
Popular Articles
