Digital Strategies Blog & RESOURCES
Quick Reads
What's New & What to Do About It
Fake Google Ads Are Stealing Login Credentials
Discover how fake Google Ads are stealing login info, running up huge ad spend, and locking you out. Learn what you can do to protect your tree care business.
Did Your Website’s Google Impressions Just Crash?
Around September 11–14, 2025, Google made a measurement/reporting change that caused reported impressions in Google Search Console (GSC) to tank. Don’t worry, it’s not a ranking crash! In fact, your average position in GSC probably went up. This is simply a change in how/what data Google is reporting.
Citations Are ‘Table Stakes’ for Tree Service Businesses
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
Google is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.
Blog Articles
Using your website to bring in more customers for your tree care or landscape business can save you time and money – if it’s done right.
Just because you have a website doesn’t mean that customers – and more importantly, quality customers – will find you, like what they see, and contact you for a quote or to buy your services.
Here are six things you can do to set yourself apart from the competition, convince prospects that you’re the right option for them, and attract quality customers to grow your business.
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Which would you rather have – a 1000-subscriber email list with a 10% open rate, or a 500-person list with a 50% open rate? It’s not all about the size of your list! If subscribers don’t actually read your emails, you might as well not bother sending them. So how do you encourage people to…
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If you build it, they will NOT come… So here’s some practical, actionable advice on exactly how to get more quality subscribers for your email list.
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Do you have a healthy and growing email list? If not, why not?
If you’re a small business, you need an email list. It’s as simple as that. Without it, it’s hard to even call yourself a business – you won’t stay top-of-mind with customers, it’s difficult to create excitement about your brand or product, and you can’t sell the way you want to.
Even as companies jump onto the social media bandwagon, they carefully manage their email list because it’s the single best way to convert leads into business – online and off.
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Do you know who’s visiting your site? Where they’re coming from? Which pages they’re visiting, and for how long? If you don’t, you probably haven’t installed Google Analytics. If you own a website, Google Analytics should be one of your best friends. It’s a free, simple-to-use analytics tool that helps you learn all about the…
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Writing for the web is quite different from writing for print. Not only do people read differently online (in fact, they scan, rather than read), but there are challenges around screen resolution, load time, and website layout that impact what and how you write for the web. While there are some excellent resources that teach new online…
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It seems so simple – take your company brochure, add a few photos and some cool design, put it online using WordPress and voila, a website!
But wait just a minute. Is that really all there is to it? Will that help you get found online, answer questions that potential customers may have, educate them, and convert them into real, paying customers? Nope. Not a chance.
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The Tree Care Business Podcast
Business Growth Tips from Industry Experts
This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!
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