Digital Strategies Blog & RESOURCES
Quick Reads
What's New & What to Do About It
How to Remove Your Phone Number from Spammer Lists: A Guide for Tree Service Owners
Is your tree service company’s phone number being wrongly flagged as spam? Follow these steps to get it removed from phone carriers’ spammer lists.
Google Reviews Now Ask You To Rate Tree Service Prices
There’s now one more reason to ensure that your tree service offerings and associated prices – as well as the unique value you bring to customers – are crystal clear. Google Reviews now asks customers to specify the service they received and rate how they feel about the price they paid for tree work.
LSA Leads & Budget: Why Review Activity Matters More Than You Think
Think a higher LSA budget will get more leads? Not necessarily. Instead, Google’s LSA ranking prioritizes review velocity over budget. Tree service companies consistently generating new reviews get more leads at lower costs. Learn why review activity matters more than budget.
Fake Google Ads Are Stealing Login Credentials
Discover how fake Google Ads are stealing login info, running up huge ad spend, and locking you out. Learn what you can do to protect your tree care business.
Did Your Website’s Google Impressions Just Crash?
Around September 11–14, 2025, Google made a measurement/reporting change that caused reported impressions in Google Search Console (GSC) to tank. Don’t worry, it’s not a ranking crash! In fact, your average position in GSC probably went up. This is simply a change in how/what data Google is reporting.
Blog Articles
Learn why there’s been a huge increase in spam calls from GBP, why it’s happening, how to stop it, and why you shouldn’t respond to these calls.
Google’s new “Get Competitive Quotes” feature in Local Services Ads is changing how tree service companies get leads. Learn the pros, cons, and how to track ROI.
70% of tree service customer research and decisions happen before they even contact you. Instead of fighting over the same expensive leads as your competitors, learn how to position yourself as the obvious choice BEFORE customers start calling companies.
As a licensed arborist and marketing strategist for tree care companies, I’ve seen my fair share of industry transformations. But none quite matches the potential of artificial intelligence (AI) to revolutionize how we operate our businesses, serve our customers and grow our bottom line.
Discover why most review strategies fail tree care companies and learn the data-driven approach that generates more positive reviews, more leads, and more revenue.
On April 22, Google notified advertisers of a significant update to its Terms of Service for Local Services Ads (LSAs) and asked them to accept the new terms by June 5, 2025. If advertisers don’t accept, their Local Services Ads will stop running after June 5th. What’s New in the LSA Terms of Service? Google…
One of the most common questions we get from our tree care clients is “How much will a Google Ads campaign cost?” It’s a fair question – but not an easy one to answer.
Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an Ads campaign for your tree care company, you need to read this.
Many tree care companies will see huge website ranking changes from Google’s helpful content update. Learn why and how it’ll affect your website, what to do if your rankings tank, and how to rise to the top of the search results by creating helpful content.
Many people fall prey to a common scam in which companies send misleading invoices for domain name registration renewals. Not only can it result in unnecessary charges, but you can also lose control over your domain names. Learn how to avoid this scam and ensure the security of your domain names.
Online reviews can have a huge impact on a tree service company’s success. But with more fake reviews, less trust in online reviews, and more extreme reviews, what should you do?
The Tree Care Business Podcast
Business Growth Tips from Industry Experts
This video podcast series answers common questions about services many tree service companies use as they grow their business. Learn the ins and outs in these brief, informative videos (audio and written transcripts are also available). Don't miss another episode - subscribe to get the latest show delivered straight to your inbox!
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A FREE newsletter for the tree service industry describing what's new and relevant in online marketing, what it means for your business, and what to do about it
Marketing Ideas for Every Month of the Year!
Get your free download with monthly holidays to celebrate (you probably haven't heard of some before!), marketing ideas for specific days of the month, and topics to focus on each month to increase online visibility, engagement, and lead generation.
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