Digital Strategies Blog & RESOURCES
Quick Reads
What's New & What to Do About It
Did Your Website’s Google Impressions Just Crash?
Around September 11–14, 2025, Google made a measurement/reporting change that caused reported impressions in Google Search Console (GSC) to tank. Don’t worry, it’s not a ranking crash! In fact, your average position in GSC probably went up. This is simply a change in how/what data Google is reporting.
Citations Are ‘Table Stakes’ for Tree Service Businesses
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
Google is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.
The Goal of SEO is NOT to Rank #1
A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!
Blog Articles
Right now, thousands of tree care companies are fighting for that # 1 Google ranking that supposedly “solves their cash flow problems.” But that’s only a piece of the puzzle. Several years ago, the owner of a tree care company came to me, frustrated that the SEO company he hired didn’t get them much business. They got him…
Read MoreJust about every day, you may get calls from marketers promising to get you ranked on page 1 of Google. Determining who’s legit can be overwhelming! If you hear these marketing claims, be very careful. A) “We can guarantee you’ll get ranked on the first page of Google within 90 days” Never give your money…
Read MoreThink online marketing won’t work for your tree care company? Don’t believe the myths! Learn the real truth about what works and what doesn’t – you may be surprised!
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Are you tracking the right things with your website analytics? Probably not! Here’s the one thing to measure if you want to make a real impact with your website.
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To realize the many benefits of an email list, you need to have people on your list. But how, exactly, do you generate a list in the first place? Basically, you need to do two things: (1) Ask them to sign up and (2) have a way for them to provide their email address to you. In other words, you need an opt-in form or page. Here’s how to do it right.
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You know that email marketing works best when you’re consistent in sending out valuable emails. But what the heck do you write about? If you’ve run out of ideas, here are 5 types of content that’ll get your readers’ attention.
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Don’t waste the time, effort, and money to keep your blog going if you’re not bringing in readers and keeping them engaged. Think about it. Why do you have a blog in the first place? Are you meeting those goals? If not, here are the 9 biggest mistakes companies make with their blgos and how to fix them.
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Anti-spam laws. Privacy. How do you stay compliant with all the laws and still send impactful marketing emails? Here’s what you need to know …
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If you’re sick and tired of working IN your business instead of running it, maybe it’s time to get out of your own way. When was the last time you looked at where you add value? Or what you love and hate about your work?
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Using your website to bring in more customers for your tree care or landscape business can save you time and money – if it’s done right.
Just because you have a website doesn’t mean that customers – and more importantly, quality customers – will find you, like what they see, and contact you for a quote or to buy your services.
Here are six things you can do to set yourself apart from the competition, convince prospects that you’re the right option for them, and attract quality customers to grow your business.
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